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What Would You Do With $50,000?

NEW YORK – How would you celebrate if you were given $50,000 to design the most luxurious summer experience you can imagine? Would you fly first-class to California to catch your favorite band from the front row of a legendary venue? How about a weekend of golf and fine dining at one of Florida’s most extravagant resorts? This summer, Tequila Don Julio will enrich the life of one fan and three of their friends by co-curating a meaningful adventure beyond their wildest dreams through the “Elevate Your Summer” digital experience.

The Elevate Your Summer digital platform invites you to submit your best visual representations of how you want to take your summer to the next level. At the close of summer, Tequila Don Julio will give one grand prize winner the opportunity to design the adventure of a lifetime, worth up to $50,000. Whether you book a world class chef to cater an exclusive dinner for you and your friends at a penthouse in New York City before a night on the town, fly to Hawaii for the ultimate luau at a five star resort, or gift your friends luxury safe rides home throughout the summer, Tequila Don Julio will work with you to make sure it will make the list of your top life experiences.

In addition to the grand prize, fans across the country who use the platform will be given opportunities to unlock a series of elevated local summer experiences. From tasting summer’s most sought-after cuisine, to taking in America’s favorite pastime from an exclusive vantage point, Tequila Don Julio’s acclaimed media partners, such as Bleacher Report, Chicago Magazine, Tasting Table and Urban Daddy, will help bring you the summer you’ve always dreamed of. These upgrades are certain to amaze, as Tequila Don Julio is rooted in passion, craftsmanship and a commitment to delivering quality that surpasses all expectations.

Participants are encouraged to upload images and videos to the digital mosaic on the Tequila Don Julio Facebook page (www.Facebook.com/donjuliotequila) or www.ElevateYourSummer.com highlighting how they craft their own unforgettable summer. A panel of judges will choose the fan who best captures the true essence of elevating the expected to something extraordinary and truly special. Whether chronicling upgraded seats at a concert or capturing a night on the town with friends, Tequila Don Julio is looking for captivating and inspiring images that celebrate substance.

“Choosing Tequila Don Julio is an easy way to elevate any drink, and we’re excited to offer our fans the chance to extend this upgrade to select, bespoke activities throughout the summer, that really are a step up from the ordinary,” said Andrea Sengara, Global Director of Tequila Don Julio. “Show us how you celebrate this summer and you may be offered a luxury experience that is sure to make this summer one you’ll never forget.”

From enhancing gatherings with friends to serving as the perfect pairing to your grilled summer favorites, Tequila Don Julio elevates any summer experience. If you are looking to take your summer to the next level, you can do so by creating this custom Don Julio Blanco drink that is perfect for any entertaining occasion.

1 1/2 ounces Tequila Don Julio Blanco
3/4 ounce Agave Nectar
3/4 ounce Fresh Lime Juice
Lime Wedge for Garnish
Rocks Glass
Build ingredients into a Boston Shaker then add ice and shake vigorously. Strain over ice in a rocks glass and garnish with a lime wedge.

To enter the Don Julio Elevate Your Summer Contest, adults 25 and older can visit www.ElevateYourSummer.com through September 30, 2013. Once on the website, you will be asked to submit an image or 30-second video of how you would elevate your summer, along with an original essay, 250 characters or less, telling the brand about your favorite summer experience since turning 21 years of age.

Additional information on the brand can currently be found on the Tequila Don Julio website at www.DonJulio.com, on Facebook atwww.Facebook.com/DonJulioTequila and on Twitter at @donjuliotequila. Contest rules can be found in their entirety atwww.Facebook.com/DonJulioTequila.


About Diageo
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere.


Hunter Public Relations
Dominic Benigno, dbenigno@hunterpr.com