BATTEN DOWN THE HATCHES – TALISKER STORM ARRIVES IN THE UNITED STATES

 

BATTEN DOWN THE HATCHES – TALISKER STORM ARRIVES IN THE UNITED STATES
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Rugged New Single Malt Becomes Permanent Member of Talisker’s U.S. Scotch Whisky Portfolio

NEW YORK – Talisker Storm has landed stateside. Talisker, the single malt made by the sea on the Isle of Skye, expands its offerings with the introduction of Talisker Storm. This October, the rugged new expression will be a permanent addition to the current core range of Talisker single malt Scotch whiskies in the United States.

Created to delight and intrigue adorers of the celebrated island whisky, Talisker Storm is more intense and smoky, with enhanced maritime notes that smoothly balance Talisker’s signature warm sweetness. This unique expression does not have an age statement. The Master Blender crafts the liquid from both rejuvenated and refill casks at different ages to enhance the vibrant, smoky and intense distillery character in the expression. This approach results in a blend that offers consumers of legal drinking age a lively new flavor dimension to enjoy responsibly.

“Talisker is the only distillery on the Isle of Skye. We were inspired to craft an expression as unique as the dramatic terrain of the island from where it hails,” said Diageo Master Blender Jim Beveridge. “Without the constraints of an age statement, we’ve been able to blend a fuller range of Talisker whiskies together in one vibrant dram.”

By removing the age restrictions for Talisker Storm, the Master Blender has the ability to introduce a range of Talisker whiskies of varying ages. This access to the distillery’s exceptional whiskies provides greater flexibility to create a truly unique final product.

“Talisker Storm is an exciting, bold expression of Talisker that captures the essence of the island where it was born,” said Brian Radics, Director of Scotch Whisky, Diageo. “With growing consumer interest in the craft of brown spirits, we are proud to offer new innovations, like Talisker Storm, that push the envelope with intense flavors sure to exhilarate single malt fans.”

Talisker Storm is best enjoyed neat or with a few drops of distilled water to unlock the elegant balance of sweetness, smoke and salt evident through the warm finish. The product will be available nationwide this October with a suggested retail price of $66 (750ml). For more information, please visit www.malts.com.

The makers of Talisker remind you to enjoy the storm while sipping responsibly.

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About Talisker:
Talisker speaks of the rugged, windblown beauty of its home by the wild seas on the Isle of Skye. The powerful whisky has been adored by many for its sea-salty nose, peaty, smoky character and peppery finish, since 1830. The maritime influence of Talisker has led to close links with challenges on the water, including the Talisker Whisky Atlantic Challenge, the world’s toughest rowing race, which will see crews from around the world row from the Canary Islands to Antigua in December 2013. Talisker 10 year old and Storm are widely distributed while Talisker 18 year old, Distillers Edition and more limited and older expressions can be found in specialist stores.

About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere.

©2013 IMPORTED BY DIAGEO, NORWALK, CT.

CONTACT:
Thomas McHardy
Hunter Public Relations
212 679-6600
TMchardy@hunterpr.com

Jim Sias
Diageo
646 223-2305
Jim.sias@diageo.com


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