Feb 28, 2014
New York, NY – Sylvan Learning announced today that Hunter Public Relations, a full-service marketing communications firm, has been selected as agency of record for Sylvan’s public relations and social media marketing efforts.
“During the past year, we have worked closely with our 800+ location franchises to transform Sylvan from a traditional marketing and tutoring company to a digital and multi-platform educational brand,” said Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning Inc. “With this in mind, we were looking for a public relations agency partner with strong capabilities in social media marketing, coupled with an expertise in engaging Sylvan’s target audience of digital moms. Hunter PR is a strong fit for us on both fronts.”
Hunter PR will execute a year-long public relations and social media marketing plan to leverage Sylvan’s “Chief Education Officer” platform which arms parents with the tools and resources they need to better manage their children’s education and ignite a lifestyle of learning that fosters long-term academic success. In addition, Hunter PR will work closely with Sylvan’s in-house marketing team to communicate the company’s successful migration to a digitally-focused educational brand.
“Sylvan Learning has long been the category leader in personal learning for K-12 students, said Jason Winocour, agency partner, Hunter Public Relations. “Hunter PR is excited to provide public relations and social media marketing expertise to raise awareness of Sylvan’s innovative new product offerings and proprietary technology among the brand’s digital-savvy mom target.”
About Sylvan Learning, Inc.
With over 30 years of experience and more than 800 locations throughout North America, Sylvan Learning is the leading provider of personal learning for students in grades K-12. As the leader in supplemental education, Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan’s proven tutoring approach blends amazing teachers with SylvanSyncTM technology on the iPad® for an engaging learning experience. Sylvan programs include study skills, math, reading, writing, and test-prep for college entrance and state exams. Sylvan also provides educational services to public and non-public schools. The company was founded in 1979 and is headquartered in Baltimore, Maryland. For more information, call 1-800-31-SUCCESS, visit www.SylvanLearning.com or Sylvan’s Mom Minded blog at www.SylvanLearning.com/blog.
About Hunter Public Relations
Founded in 1989 and celebrating its 25th anniversary in 2014, Hunter Public Relations is an independently owned and operated, full-service marketing communications firm specializing in generating awareness for national consumer brands. With an unmatched combination of strategic creativity, client service and traditional and social media relations acumen, Hunter Public Relations represents some of America’s best-known and most beloved brands in the Food and Beverage, Health and Beauty, Home and Lifestyle, and Education and Technology practice areas.
Hunter Public Relations
(212) 679-6600 ext. 41-247