Apr 29, 2013
Customers Invited to Celebrate with Chance to Win Hawaiian Getaway
ATLANTA– Arby’s Restaurant Group, Inc. is excited to announce a new twist to the beloved classic Roast Beef sandwich. For a limited time only, Arby’s is partnering with the iconic KING’S HAWAIIAN brand to introduce two irresistible new sandwiches to their menu, the KING’S HAWAIIAN Roast Beef and KING’S HAWAIIAN Roast Beef & Swiss. One bite of this delicious new flavor combination and customers will experience Roast Beef Paradise, or as Arby’s calls it, Roast-Beef-atopia. Plus, Arby’s is hosting a Hawaiian Getaway sweepstakes, giving customers the chance to get a taste of Hawaiian culture with a round trip to Honolulu, Hawaii and a lesson at one of the island’s premier surf schools.
In addition to Arby’s Classic Roast Beef sandwich, roast beef lovers will have more choices at Arby’s this spring thanks to the two new KING’S HAWAIIAN sandwiches. Served hot, and made fresh to order, the new sandwiches include:
– Arby’s KING’S HAWAIIAN Roast Beef sandwich with one-third more freshly sliced roast beef, piled high on a soft and slightly sweet KING’S HAWAIIAN bun.
– Arby’s KING’S HAWAIIAN Roast Beef & Swiss sandwich also comes with one-third more roast beef on a KING’S HAWAIIAN bun, topped with Swiss cheese, crunchy pickles and creamy Dijon spread.
“Between Arby’s and the KING’S HAWAIIAN brand, we are proud to say that together we have over 100 years of experience of perfecting sandwiches,” said Bob Kraut, Senior Vice President of Brand Marketing & Advertising, Arby’s Restaurant Group, Inc. “With the KING’S HAWAIIAN brand’s love for bread and our love for roast beef, we believe we have created the ultimate sandwich – and have found Roast-Beef-atopia.”
Founded more than 60 years ago in Hilo, Hawaii, the family-owned KING’S HAWAIIAN business has been dedicated to making irresistible, original recipe Hawaiian foods with Aloha Spirit. The KING’S HAWAIIAN Original Hawaiian Sweet Sandwich Buns have a soft and fluffy texture with just the right touch of sweetness to take your favorite sandwiches to the next level – which is why Arby’s decided to pair them with its classic roast beef to create a new sweet and savory profile for Arby’s roast beef fans.
“Our slightly sweet sandwich buns are specially sized to satisfy the extra hungry members of your ohana, the Hawaiian word for family,” said Mark Taira, CEO of King’s Hawaiian Bakery. “One bite of this new sandwich, the perfect pairing of our iconic bread with Arby’s freshly sliced roast beef, will have sandwich lovers everywhere saying ‘ono!’ – the Hawaiian word for delicious!”
To celebrate this unique partnership and the limited time only KING’S HAWAIIAN sandwiches, Arby’s is hosting a Hawaiian Getaway sweepstakes to offer customers the chance to surf into paradise. The grand prizewinner will receive a round trip for two with a four-night stay in Honolulu, Hawaii, plus a premium group lesson at one of the island’s premier surf schools, Hawaiian Fire. For more details and to enter the sweepstakes, visit www.ArbysKingsHawaiian.com from April 29 through May 26.
About Arby’s Restaurant Group, Inc.
Atlanta-based Arby’s Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants system wide. In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby’s is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby’s introduced Ultimate Angus, a premium, 100% Black Angus beef featured in freshly prepared sandwiches. In 2012, Arby’s launched a line of premium turkey sandwiches called Hot Turkey Roasters. To learn more about Arby’s, please visit www.Arbys.com.
About King’s Hawaiian
Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, King’s Hawaiian is a family-owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. King’s Hawaiian makes the #1 branded dinner roll in the United States, and operates more than 270,000 square feet of baking facilities in Torrance, California and Oakwood, Georgia. For more information, visit the company’s website at kingshawaiian.com, “Like” King’s Hawaiian on Facebook and follow King’s Hawaiian on Twitter.
Arby’s Restaurant Group, Inc.
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Hunter Public Relations
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