THE BAREFOOT WINE BEACH RESCUE PROJECT RETURNS FOR ITS SEVENTH YEAR OF KEEPING AMERICA’S BEACHES “BAREFOOT FRIENDLY”

 

THE BAREFOOT WINE BEACH RESCUE PROJECT RETURNS FOR ITS SEVENTH YEAR OF KEEPING AMERICA’S BEACHES “BAREFOOT FRIENDLY”
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“Hometown Hero” Musicians Partner with Barefoot Wine & the Surfrider Foundation

MODESTO, Calif.  – Barefoot Wine & Bubbly proudly announces the seventh year of its Barefoot Wine Beach Rescue Project, a partnership with the Surfrider Foundation, a grassroots, nonprofit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches. Since 2007, the Project has donated $1,000,000 to the Surfrider Foundation and traveled from coast-to-coast, hosting more than 100 cleanup events and removing more than 12 tons of litter and debris in an effort to keep America’s beaches “barefoot friendly.”

This summer, the Project will visit 15 beaches and rivers across the country where people can lend a hand (and a foot!) to improve the state of their local shores. Afterward, volunteers will be invited to an appreciation celebration organized by the Surfrider Foundation.  In select cities, notable singer/songwriters will return home to perform for volunteers following the cleanup events. These “hometown heroes” include Lee DeWyze, Jacob Jeffries, Eric Hutchinson, Vicci Martinez and Ryan Star.

“In the beginning, Barefoot got its “footing” with the support and affinity found in local communities,” said Brie Baltzell from Barefoot Wine & Bubbly. “We’re excited to bring these musicians back to cities where they have their roots for a day of service and celebration.”

2013 Barefoot Wine Beach Rescue Project

Dates with Musical Performances

Chicago, IL with Lee DeWyze  – Saturday, June 1

Miami, FL with Jacob Jeffries  – Saturday, June 15

Boston, MA with Eric Hutchinson – Saturday, July 13

Seattle, WA with Vicci Martinez  – Saturday, July 27

New York, NY with Ryan Star – Saturday, August 3

“We count on volunteers to inspire change in the way we treat and respect beaches around the world,” said Laura Lee, Director of Marketing and Communications for the Surfrider Foundation.  “The Barefoot Wine Beach Rescue Project gives people a way to get involved and learn to leave nothing but footprints behind!”

To find an event near you and learn more about the Project, please visit BeachRescue2013.com.  You must be 21 years of age or older to attend the events. You can also join the conversation on Twitter, @BarefootWine #BeachRescue.

ABOUT BAREFOOT WINE & BUBBLY

Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio includes 15 offerings and is available for a suggested retail price of  $7 for 750-ml bottles, $12 for 1.5-liter bottles. And, Barefoot Refresh Wines, the four new light, lively, and refreshing wines from Barefoot priced at $8 for 750-ml bottle, will be available nationwide in May 2013. Barefoot Wine is the most awarded wine brand in US competitions. Barefoot Bubbly (SRP$10) is available in six offerings and is the most awarded Sparkling Wine in US competitions. Barefoot Refresh is available in four offerings and is currently sold in select markets. For additional information, visit BarefootWine.com or Facebook.com/BarefootWine.

ABOUT SURFRIDER FOUNDATION

The Surfrider Foundation is a nonprofit, grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visitÊwww.surfrider.org.

ABOUT THE “HOMETOWN HERO” MUSICIANS

Lee DeWyze: LeeDeWyzeofficial.com

Jacob Jeffries: JacobJeffries.com

Eric Hutchinson: EricHutchinson.com

Vicci Martinez: VicciMartinez.com

Ryan Star: RStar.net

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California, Australia, Argentina, & Spain Table Wine and CharmatÊMethod California and Argentine Sparkling Wine: Secondary Fermentation BeforeÊBottling, ©2013 Barefoot Cellars, Modesto, CA.ÊAll rights reserved.

 

Contact: Hunter Public Relations
Lauren Castelluzzo, lcastelluzzo@hunterpr.com
Shay Broderick, sbroderick@hunterpr.com
212-679-6600


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