BAREFOOT WINE® DEBUTS “ONE BEACH” FILM DIRECTED BY JASON BAFFA, PREMIERES ON FACEBOOK SEPTEMBER 20

 

BAREFOOT WINE® DEBUTS “ONE BEACH” FILM  DIRECTED BY JASON BAFFA, PREMIERES ON FACEBOOK SEPTEMBER 20
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MODESTO, Calif. - Barefoot Wine proudly presents One Beach, a film that tells the personal stories of people who are using creativity and innovation to help keep the world’s beaches “barefoot friendly.”  Directed by renowned surf filmmaker Jason Baffa and produced by Farm League, the film profiles six passionate people who are working to help fix the global beach trash problem.  The first installment of One Beach debuts on Facebook on September 20, 2011, with subsequent episodes posted weekly for five weeks following the premiere.

The beach enthusiasts featured in One Beach are making waves in their respective fields and their work caught Barefoot Wine’s attention.  They include:

– Richard + Judith Lang (California): Collect plastic from their local beach to create large sculptures, installations, photo tableaus and jewelry

– Kevin Cunningham (Rhode Island): RISD graduate who builds surf boards from beach trash

– Barbara de Vries (Bahamas): Fashion designer who makes jewelry and fashion t-shirts from found beach plastic

– Tim Silverwood (Australia): Environmentalist who founded non-profit Take 3, focused on beach health and taking the time to pick up litter

– Jim Moriarty (California): Avid surfer and CEO of Surfrider Foundation, a non-profit dedicated to the preservation and enjoyment of the world’s oceans, waves and beaches

“The beach has been a source of inspiration throughout my filmmaking career, so I feel a great responsibility to respect and preserve it,” said director Jason Baffa.  “One Beach documents a group of advocates and honors their unique stories, pioneering spirit and overall global impact.”

Additional footage for One Beach was captured on International Surfing Day, an annual worldwide event founded by Surfrider Foundation and SURFING magazine that celebrates the sport of surfing while raising awareness through beach cleanups, paddle outs, rallies and more.  Barefoot Wine was the presenting sponsor of the 2011 International Surfing Day and has been a supporter of Surfrider Foundation for more than 15 years.

“We’re proud to unveil One Beach and are excited to share it with our foot fans around the world,” said Jennifer Wall, winemaker for Barefoot Wine & Bubbly.  “The film is a celebration of our longstanding commitment to ‘barefoot friendly’ beaches and the people who keep them that way.”

To view the trailer and watch One Beach when it premieres on September 20, visit OneBeachFilm.com.  Join the conversation by using #onebeach.

ABOUT BAREFOOT WINE

Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label.  Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes twelve unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Sweet Red, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel.  Barefoot also offers six delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante, Rosé Cuvée and NEW Pink Moscato. Barefoot Bubbly is the most awarded California Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine & Bubbly, visit BarefootWine.com.

ABOUT SURFRIDER FOUNDATION

Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, Surfrider Foundation now maintains over 60,000 members and 100 chapters worldwide. For more information on Surfrider Foundation, visit Surfrider.org.

ABOUT JASON BAFFA

Director Jason Baffa has been involved in the arts for more than 30 years.   His 2004 release “Singlefin: yellow” was described by Variety as “The Red Violin meets The Endless Summer.”  By late 2004, Baffa co-directed his second effort, “One California Day,” a Build Worldwide production (onecaliforniaday.com).  Baffa’s recent focus has been on developing new theatrical projects and evolving Jason Baffa Films as a client based production house.  His work as director, cinematographer and editor encompasses various globetrotting projects including work for Patagonia Clothing, Ford, Bear Naked Granola, Oakley, Fox Sports and Miramax Studios.  He holds a BFA in Film Production from Loyola Marymount University of Los Angeles, CA.  JasonBaffaFilms.com

Footnote: Additional information/interviews with those profiled in One Beach available upon request

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Contact: Hunter Public Relations

Marieke Bianchi, mbianchi@hunterpr.com

Nancy Fishgold, nfishgold@hunterpr.com

212-679-6600


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