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Despite Hectic Schedules, More than 80% of Americans Make Time for Playing Board Games with their Family

Pawtucket, R.I. – Which Family Game Night moments are the most memorable in your home? An intricate dice roll ritual for good luck? Ganging up on Dad to ensure victory? Doing a celebratory dance after completing a winning move? These moments, and more, will be on display at kitchen tables and on living room floors across the country this Wednesday, September 29 as families celebrate the second annual National Family Game Night.

Hasbro, Inc. (NYSE:HAS), the makers of popular family games including MONOPOLY, CRANIUM, SCRABBLE, TWISTER, SORRY!, and OPERATION, encourages American families to pause from hectic schedules for an evening of game play at home to reconnect and reenergize relationships. It’s the perfect reason to turn off TV and cell phones, and bring your family together for quality fun during this busy time of year. Celebrating National Family Game Night is simple. Plan a night in with your family, order pizza or the favorite family snack, and break out board games or puzzles.

A consumer survey commissioned by Hasbro this year found that 81 percent of Americans play board games with their family.[i] National Family Game Night gives families a chance to enjoy an evening of fun that costs significantly less than many other entertainment options, such as dining out or attending a sporting event, and is an investment that pays dividends for months and years to come. National Family Game Night is the perfect catalyst for starting a weekly, lasting Family Game Night tradition.

When planning for National Family Game Night, families can “re-discover” classic Hasbro brands that have been re-imagined for 2010. Fans of the iconic TWISTER brand can take newly designed, “Twister-colored” rings and get tied up in knots with TWISTER HOOPLA. SORRY! SPIN is a new take on the classic game of SORRY! and features an innovative rotating game board that makes getting “HOME” more complicated and unpredictable than ever before. Another family favorite, GUESS WHO?, has been updated to allow for up to four players to figure out the pieces of their own character face in GUESS WHO? MIX n’ MASH. Or, try any of the U-BUILD games from Hasbro – twists on the classic games MONOPOLY, CONNECT 4, BATTLESHIP, SORRY!, and MOUSE TRAP – which let families customize their game experience, and provide fun for the whole family in less than 30 minutes. Other great new games this year include CRANIUM SCRIBBLISH, NAB-IT!, and FUNGLISH.

“National Family Game Night taps into a national spirit of playful fun and togetherness for kids and parents,” said Karen Deerwester, family relationship expert and author of The Entitlement-Free Child: Raising Confident and Responsible Kids in a “Me, Mine, Now!” Culture. “Family Game Night builds powerful family connections and creates a family identity based on fun, silliness, shared interests and individual strengths.”

“People are stretched in virtually all aspects of life today and the National Family Game Night initiative is designed to provide families with a chance to ‘escape’ for a period of time, with an emphasis on fun and family togetherness,” said Kevin Fortey, Vice President of U.S. Marketing for Hasbro Games.

For additional information about National Family Game Night, as well as age appropriate game suggestions, visit Also find us at and on Twitter

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Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at © 2010 Hasbro, Inc. All Rights Reserved.


Rebecca Laurien

212-679-6600, Ext. 222

Pat Riso



[i] The Hasbro Board Game Survey was conducted by Kelton Research between April 2nd and April 8th, 2010 via email invitation in an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.