Feb 19, 2016
NEW YORK – BIC Consumer Products USA announced today that Hunter Public Relations, a full-service marketing communications firm, has been selected as the company’s marketing PR agency of record for its line of stationery products, lighters and shavers.
“The BIC brand is recognized around the world for the quality and value it offers consumers,” said Alexis Vaganay, Vice President of Marketing, BIC North America. “In seeking a marketing PR agency for our U.S. consumer business, we were looking for bold, higher-purpose thinking that would honor this powerful brand and invigorate our PR. Hunter PR brought forth strategic, insights-driven ideas that will allow us to reach our consumers in unique ways and add new depth to our integrated campaigns.”
In addition to executing a year-long public relations program to elevate the conversation around the BIC Fight For Your Write mission for the company’s stationery brand, Hunter PR will provide marketing PR services for BIC Flex razors and BIC Soleil razors, as well as support for BIC Lighter programs.
“Hunter PR has deep experience in partnering with iconic brands in the home & lifestyle and personal care sectors,” said Jason Winocour, agency partner. “BIC is an ideal fit for our agency, and we look forward to working closely with the company’s marketing and communications teams to develop and execute strategic, integrated PR programs that engage consumers and strengthen the BIC brand.”
About BIC Consumer Products USA
BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products that are accessible to all. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!®”
About Hunter Public Relations
Founded in 1989, Hunter Public Relations (www.hunterpr.com) is an award-winning consumer products public relations firm with primary offices in New York and London and a footprint across North America. The 110-person team employs a powerful blend of traditional publicity, social and digital media outreach, strategic partnerships and influencer marketing to reach the hearts, minds and spirit of target consumers. The agency is a member of MDC Partners Inc. (NASDAQ: MDCA), one of the world’s fastest-growing and most influential marketing and communications networks.