POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™

 

POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™
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Highly Anticipated Cereal is Bursting with Cinnamon Sweet Flavor

Lakeville, Minn. – Post Consumer Brands is kicking off the New Year by unveiling Cinnamon Pebbles. The new variety stays true to the fun of the classic Pebbles cereal, but with a creative flavor twist. Each box is packed with a cinnamon sweet taste and is sure to become an instant hit with Pebbles fans.

“We’re always looking to bring to life new and innovative flavors, and with the growing popularity and consumer demand for all-things cinnamon, it’s the perfect time to add this delicious flavor to the Pebbles product line,” said Oliver Perez, Senior Brand Manager at Post Consumer Brands. “Similar to the classic Fruity and Cocoa Pebbles brands, the new Cinnamon Pebbles cereal will provide a total sensory overload. As soon as you open a box of Cinnamon Pebbles, the sweet cinnamon smell really comes to life.”

Whether eaten straight from the box, poured in a bowl with milk or added into recipes, Cinnamon Pebbles delivers great taste for cereal lovers of all ages. Recipes such as Cocoa Pebbles Churros or Fruity Pebbles Cereal Milk Doughnuts can easily be made with Cinnamon Pebbles for a unique twist on these traditional sweet treats. For more kid-friendly recipes like these, Pebbles fans can visit: https://www.postconsumerbrands.com/brands/pebbles/

Post Cinnamon Pebbles begins to hit select grocery stores nationwide this month. Pebbles fans can find a store near them by visiting https://www.postconsumerbrands.com/store-locator.

For creative inspiration, connect with Pebbles on Facebook at www.Facebook.com/PebblesCereal or on Instagram and Twitter by following @PebblesCereal.

About Post Consumer Brands

Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postconsumerbrands.com.

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Contact:

Kelly Engel

Hunter Public Relations

kengel@hunterpr.com

212.679.6600


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