Jan 15, 2018
New campaign highlights that BIC® FlexTM razors offer a quality, smooth shave at a smooth price
SHELTON, CONN.– BIC® Flex™ Men’s razors is excited to announce its partnership with actor and comedian JB Smoove, star of the award-winning series Curb Your Enthusiasm. JB Smoove is lending his comedic tone and great style to BIC’s new national radio advertising campaign that challenges men to rethink their razor purchase and join the millions of men already using the BIC Flex brand. Through various radio spots, JB Smoove is emphasizing that with any high-quality BIC Flex razor, men are able to enjoy a seriously smooth shave at a seriously smooth price.
“In his unique, humorous and enlightening way, JB Smoove is the perfect person to help us remind consumers that the BIC Flex series provides a remarkably good shave at a very fair price,” said Blaine Streisand, Director of Shaver Marketing at BIC. “JB Smoove is partnering with BIC to ask men the question, ‘If you can’t experience the difference in your shave, then why pay the difference in the price of a razor?’ The BIC Flex range offers a high-quality shaving solution to consumers who have spent too long overpaying on razors.”
For years, BIC has designed premium, innovative razors at an affordable consumer price. In keeping with this tradition, BIC created the Flex range to offer men a high-quality shave via the latest razor technology:
- Flexible blades that adapt to the contours of the skin for an ultra-close shave
- Lubricating strips to provide a smooth glide
- A selection of three, four, and five blade cartridges for a variety of shaving options
- Packages that include a disposable handle and refillable cartridges
The newest addition to the Flex line, the BIC® Flex5 Hybrid, features the most blades, with cartridges that have five high-quality, flexible blades and a balancing sphere and pivoting head to provide better shave control.
BIC razors are available at mass, drug and grocery retailers nationwide and online.
For more information on the full line of BIC razors for men, please visit http://bicrazor.com/ or follow us on Facebook (https://www.facebook.com/bicrazors), Twitter (https://twitter.com/BICRazors) and Instagram (https://www.instagram.com/bicrazors).
BIC® is a leading manufacturer of stationery products, lighters and shavers. BIC® men’s and women’s razor portfolios offer innovative solutions that provide an ultra-smooth shaving experience and honor BIC’s commitment to providing high-quality, affordable products to consumers everywhere for more than 50 years. Through this unwavering dedication, BIC® has become one of the most recognized brands in the world today, delivering “More for your Money…Always!” Visit https://us.bicworld.com.