May 23, 2017
New Bars Enter Plant Protein Category with Great Taste
EMERYVILLE, CALIF. – PowerBar®, the original energy bar, is introducing its first plant-based snack bar as part of its Clean Start™, which is an ongoing effort to evolve their product portfolio with cleaner ingredient labels and great tasting products. Made with 10g – 11g of protein, PowerBar® Plant Protein Bars are a delicious, flavorful and great tasting option not typically seen in the plant protein category.
“In January, we launched our Clean Start™ campaign and officially committed to a clean start in 2017 by offering products in response to consumer needs for higher quality ingredients, long-lasting energy and improved, on-trend nutrition,” says Doug Cornille, Premier Nutrition Corporation Vice President of Marketing. “Our new Plant Protein Bars reinforce our mission to diversify our product portfolio and offer better tasting products for all active sports players. In the past, the plant protein bar category has fallen short when it comes to great tasting products, and PowerBar® Plant Protein Bars remedy that situation. This is our most delicious tasting bar yet!”
These Plant Protein Bars arrive at a time when plant protein products are gaining popularity due to the rising trend of consumers looking for vegetarian options. PowerBar® Plant Protein Bars are made with a few simple ingredients – nuts, nut butters, pumpkin seeds, crisped peas and rice – and dipped and drizzled with dark chocolate. PowerBar® Plant Protein bars do not contain artificial flavors, colors or sweeteners and are Non-GMO Project Verified. The Non-GMO Project Verification Seal is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance.
“When deciding to formulate our first ever plant-protein bar, taste was the number one priority,” says Jeremy Hardwick, Product Development Manager of R&D at Premier Nutrition Corporation. “We used healthy fats from nuts and nut butters to enhance the flavor profile, and incorporated small amounts of natural sweeteners to taste. PowerBar Plant Protein Bars are ideal for consumers seeking non-soy or non-dairy protein snack options with great taste.”
PowerBar Plant Protein Bars are perfect for the active consumer in need of an on-the-go wholesome protein snack to provide long-lasting energy and satiety. PowerBar Plant Protein Bars are available in Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew flavors.
2017 Plant Protein Product Nutritionals:
- Dark Chocolate Almond Sea Salt: 10g almond protein, 8g fiber; does not contain gluten, soy or dairy.
- Dark Chocolate Peanut Butter: 11g peanut protein; 7g fiber; does not contain gluten, soy or dairy.
- Dark Chocolate Salted Caramel Cashew: 10g cashew protein, 7g fiber; does not contain gluten or soy. Contains dairy.
Thirty years ago, PowerBar was developed to help athletes from all walks of life recharge and refocus. We have continued to evolve our portfolio to include a wide selection of Protein, Endurance Nutrition, Energy, and Wholesome Snacking products crafted from high quality ingredients to meet the needs of all athletes. From sunrise sessions to sunset bike rides, from celebrating the team victory to rallying after defeat, we’re here to help you savor every moment, both on and off the field. It’s about the commitment to the team, the love of the game, the effort you leave on the field, and the joy you carry off. For more information about PowerBar, visit PowerBar.com.
Hunter Public Relations