POMPEIAN, INC. TEAMS UP WITH CELEBRITY PASTRY CHEF DUFF GOLDMAN TO INTRODUCE NEW GRAPESEED OIL SPRAY

 

POMPEIAN, INC. TEAMS UP WITH CELEBRITY PASTRY CHEF DUFF GOLDMAN TO INTRODUCE NEW GRAPESEED OIL SPRAY
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Baking For Better Challenge Gives Holiday Bakers Chance to Win $5,000 for Local Food Bank 

BALTIMORE, MD - Pompeian, a leader and innovator in olive oils, vinegars and cooking wines, is excited to announce the newest addition to its extensive product family – Pompeian Grapeseed Oil Spray. To celebrate the launch of the new product and start of the holiday baking season, Pompeian is partnering with celebrity pastry chef and executive chef of Charm City Cakes, Duff Goldman, to show Americans how to enhance their holiday baking recipes with the new Grapeseed Oil Spray. In addition, Goldman is helping to launch the Pompeian Baking for Better Challenge, a contest where at-home bakers have the chance to win $5,000 for a local food bank this holiday season.

Pompeian Grapeseed Oil Spray is an innovative and eco-friendly cooking spray that utilizes a powerful pouch system without the use of propellants or other artificial additives, so the oil is never mixed with chemicals and no drop is wasted. With its triple-action use – drop, stream or spray – the unique spray can and pouch system allow for flexibility in cooking and total portion control, while helping to protect the oil from sunlight and oxygen, keeping the product fresher for longer.

A light, all-natural cooking spray with a high smoke point, Pompeian Grapeseed Oil Spray is an ideal substitute for other unhealthy cooking sprays or spreads when cooking and baking for your family and friends this holiday season. Made from grapeseeds 100% imported from France, its delicate taste helps to enhance the flavor of food while cooking, whether you are stir-frying, grilling, sautéing or baking.

Knowing that baking will be top of mind this holiday season, Pompeian and Goldman are challenging consumers to better their baking by using the new Grapeseed Oil Spray in their favorite holiday recipes for a chance to better their communities. From November 4 – December 6, 2013, fans can enter theBaking for Better Challenge by following @Pompeian on Instagram and uploading a photo showing how they are giving their baked goods a tune up with Pompeian Grapeseed Oil Spray, including the hashtag #Bake4Better and tagging @Pompeian. Goldman will then crown the most innovative photo taker and the lucky baker will receive a $5,000 donation in their name to a local food bank of their choice, as well as a Pompeian gift basket to continue baking better all year long.

“I spray all of my pans with a cooking spray before baking a cake, which is why I was excited to try the new Pompeian Grapeseed Oil Spray,” said Goldman. “People are always asking me for ways to better their baking, especially around the holidays, and using the new spray is one easy – not to mention healthy – step that anyone can take!”

For more information about the Baking for Better Challenge and official rules, visit www.pompeian.com/bakebetter. To learn more about Pompeian’s full product line and recipes, visit www.pompeian.com.

About Pompeian, Inc.

Baltimore based since 1906, Pompeian, Inc. is America’s largest national brand of olive oil, best-selling wine vinegars and a variety of cooking wines. In addition, Pompeian is the first brand to carry the USDA Quality Monitored seal on its extra virgin olive oil.

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CONTACT:

Lisa Jablon

Hunter Public Relations

212-679-6600 x 262 / ljablon@hunterpr.com


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