END THE FUSS OVER FINISHING FRUITS AND VEGETABLES
New Fruitables™ Juice Boxes will Please Picky Eaters and Moms Alike
Port Washington, N.Y., April 8, 2009 – Put an end to clean-your-plate nagging with a juice beverage moms can appreciate as much as kids. Fruitables juice boxes, from Apple & Eve®, are among the most convenient and hassle-free ways of getting an additional serving of fruits and vegetables into your child’s daily diet.
Getting kids to eat their daily-recommended amount of fruits and vegetables can be a challenge…to say the least. Although whole fruits and vegetables should always be first choice, reaching for a Fruitables juice box, over a sugary juice drink or soda, is a simple and convenient way of adding another serving to a picky eater’s diet. Available in three kid-friendly flavors – Berry Berry, Tropical Orange and Strawberry Kiwi – Fruitables will not get pushed aside.
Here’s why Fruitables are the better choice when it comes to convenient beverages kids will enjoy and mom can feel good about:
- One 200 ml juice box is the combined equivalent of one fruit and vegetable serving.
- Fruitables have 1/3 less sugar than other fruit juices.
- Fruitables contain no added sugar or high fructose corn syrup.
- Fruitables are low in calories (70 calories per serving).
- Fruitables provide 100% of a child’s daily requirement for vitamin C.
- Fruitables are a good source of antioxidant vitamins A and E.
“Since the start, it’s been our goal to provide innovative and convenient ways of keeping kids healthy,” says Brad Angevine, vice president of marketing for Apple & Eve. “With new Fruitables juice boxes, we continue our commitment to purity, goodness, and great tasting juice.”
When it comes to school lunch, a midday snack, or a weekend day trip, convenience is key. Although whole fruits and vegetables are always preferred, here are some simple ways of sneaking in an extra serving, or two:
- Substitute sugary fruit drinks and sodas with Fruitables juice boxes. By combining pure fruit and vegetable juice, with purified water, the amount of sugar per serving is reduced, but flavor and nutrients are not.
- Swap artificially sweetened fruit snacks with all-natural, no-sugar-added fruit leathers or dehydrated fruit snacks.
- Replace salty potato chips with all-natural vegetable chips, constituting a serving of vegetables in each individual bag.
Apple & Eve Fruitables 200 ml. juice boxes are available in 8-packs at Wal-Mart stores nationwide and at grocery stores in the northeast. Fruitables are also available in 27-count variety packs in select club stores. For more information about Fruitables, including complete nutritional facts and a listing of retail availability, visit www.appleandeve.com/fruitables.php.
Contact
Jennifer Moore
jmoore@hunter.com
Daniel Mazier
dmazier@hunterpr.com
(212) 279-6600
About Apple & Eve
Apple & Eve is one of the largest independently owned juice companies in the U.S., with total sales of over $200 million. Founded in 1975 by Gordon Crane and his brothers Cary and Alan, and headquartered in Port Washington, NY, the company is known for its great tasting, innovative and healthy juice products. Apple & Eve markets a complete line of juices, including Apple & Eve 100% pure juices and Northland dark fruit juice blends. Apple & Eve also markets the Sesame Street line of juices for children, the Seneca brand, and Apple & Eve Organics. Apple & Eve natural products are found in supermarkets, mass merchants, warehouse clubs, drug stores, health food stores and convenience stores across the country.
