Barefoot Wine AVPNext Championship Cup Gives Beach Volleyball Enthusiasts the Chance to Serve Up Against The Pros This Summer

BAREFOOT WINE AVPNEXT CHAMPIONSHIP CUP GIVES BEACH VOLLEYBALL ENTHUSIASTS THE CHANCE TO SERVE UP AGAINST THE PROS THIS SUMMER
Sixty-four Hopeful Beach Volleyball Players Convene in San Francisco on August 13th

LOS ANGELES, April 9, 2009 – AVP Pro Beach Volleyball and Barefoot Wine have stepped up their long-standing partnership with the creation of the Barefoot Wine AVPNext Championship Cup to honor talented beach volleyball players across the country. The series will draw hopefuls from men’s and women’s grassroots amateur beach volleyball leagues in 16 cities. The local series winners will have the opportunity to play for a main draw berth at the AVP Crocs Tour San Francisco to play against the Pros.

“The Barefoot Wine AVPNext Championship Cup is the most exciting qualifier series we have seen in a long time,” said Leonard Armato, CEO and Commissioner of the AVP Crocs Tour. “We look forward to working together to grow the sport of beach volleyball all around the country.”

Over the course of the next few months, participating leagues will run a tournament series in order to determine the top players. The winning men’s and women’s teams in each league will receive an all-expense paid trip to the AVP Crocs Tour San Francisco on August 14 - 16 and cash prizes. The winning male and female teams of the Barefoot Wine AVPNext Championship cup on August 13th will face off against the world’s most elite beach volleyball players in the first round of the AVP Crocs Tour and be featured in the event’s television broadcast.

“We launched the Barefoot Wine AVPNext Championship Cup to give volleyball enthusiasts the chance to play in the big leagues,” said Ann Polhemus Peltz, Associate Marketing Manager for Barefoot Wine. “Not many people can quit their day job to travel and play competitively and this series gives people the opportunity to have their dreams come true on the court.”

All competitors must be of legal drinking age. The complete list of Barefoot Wine AVPNext Series locations includes:

Contact
Alison Shapiro
Public Relations Manager
AVP Pro Beach Volleyball Tour
310-426-7112
ashapiro@avp.com

Michael Lamp
Hunter PR for Barefoot Wine
212-679-6600
mlamp@hunterpr.com

About AVP, Inc.:
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2009 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women’s and men’s gold medals at the 2008 Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif. For more information, please visit www.avp.com. ( Can you please cite this information that was obtained from their website with a footnote)

About Barefoot:
Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes ten unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Moscato, NEW Riesling, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Chardonnay and White Zinfandel. Barefoot Bubbly is the most awarded Sparkling Wine under $20 in the US and retail for $10. For more information about Barefoot Wine, visit www.barefootwine.com.

California Table Wine, ©2009 Barefoot Cellars, Modesto, CA. All rights reserved.