THE BAREFOOT WINE® BEACH RESCUE PROJECT RETURNS TO
MAKE 25 BEACHES ‘BAREFOOT FRIENDLY’
Singer Mason Jennings Joins Initiative with Barefoot Wine & the Surfrider Foundation
MODESTO, Calif. (June 1, 2009) – Barefoot Wine proudly announces the third year of its Barefoot Wine Beach Rescue Project, a partnership with the Surfrider Foundation - a grassroots, nonprofit environmental organization dedicated to the protection and preservation of the world’s oceans, waves and beaches. Founded in 1984, this year marks the Surfrider Foundation’s 25th anniversary, and to celebrate the milestone, the Barefoot Wine Beach Rescue Project will help rescue, renew and restore 25 new beaches and lakes this summer.
Each year, over 25,000 beaches in the United States are closed or posted as unhealthy.1 To help change this, Barefoot Wine is asking Americans across the country to kick off their shoes and help “heel” a beach this summer. Musician Mason Jennings, who is signed to Jack Johnson’s Brushfire Records, will join volunteers on the beach and perform live at special celebrations that follow a number of beach rescue events. Jennings will perform songs to thank those that took time out to get involved. Additionally, Jennings will be taking proceeds from his new track “Sunlight,” which will be exclusively available online for the duration of the Barefoot Wine Beach Rescue Project (June 1– August 30, 2009), and donating them to the Surfrider Foundation. The track comes from recording sessions for his new album due out late Summer 2009.
“Beaches have a special place in my heart. I have wonderful memories of running along the Jersey Shore with my grandpa and boogie boarding with my brother in Hawaii,” said singer Mason Jennings. “I am really excited to be a part of this project. Having two sons of my own now, I want to keep our family’s traditions alive by helping our beaches for generations to come.”
Barefoot Wine Beach Rescue Project
2009 Dates with Mason Jennings
Huntington Beach, CA: Saturday, June 13
Tampa Bay, FL: Saturday, July 11
Chicago, IL: Saturday, July 25
Seattle, WA:Saturday, August 15
To find an event near you, learn more about the project and RSVP, visit BarefootBeachRescue.com. You must be 21 years of age to attend the celebrations that follow.
“Celebrating our organization’s 25th anniversary is an important milestone for us,” said Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “The organization’s activists and partners have worked tirelessly to provoke change in the way we treat and respect beaches around the world. The Barefoot Wine Beach Rescue Project is one way that Americans are learning to leave nothing but footprints behind and preserve our beaches for generations to come.”
Barefoot, the most awarded wine under $15, has been an active supporter of various non-profit organizations, including its work with the Surfrider Foundation, for the past 15 years. Since its inauguration in 2007, the Barefoot Wine Beach Rescue Project has donated $450,000 to the Surfrider Foundation in support of its mission to improve coastal water quality, promote free and open beach access, preserve coastal ecosystems and protect public beaches around the world.
Contact
Hunter Public Relations
Marieke Bianchi, mbianchi@hunterpr.com
Christine Reardon, creardon@hunterpr.com
212-679-6600
Barefoot’s award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio ($7 for 750-ml bottles, $12 for 1.5-liter bottles) includes ten unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Moscato, NEW Riesling, Merlot, Cabernet Sauvignon, Shiraz, and Zinfandel. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Chardonnay and White Zinfandel. Barefoot Bubbly is the most awarded Sparkling Wine under $20 in the US and retail for $10. For more information about Barefoot Wine, visit www.barefootwine.com.
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.
