THE CAREFREE® BRAND HELPS WOMEN MAKE A FRESH START
New Program Gives Women the Chance to Receive Up to $10,000
To Help Make Positive Changes in Their Lives
SKILLMAN, N.J. – June 2, 2009 — Whether changing jobs, starting a new relationship, losing a few pounds or even simply getting a makeover, who hasn’t wished they could make a fresh start on something, at some point in life? The makers of CAREFREE® pantiliners are partnering with First30Days.com — experts at helping people through change — on a new program to help women turn that very common wish into a reality. Women who visit the campaign’s new Web site, CarefreeFreshStart.com, will find tips for making a fresh start and the chance to receive up to $10,000 through the CAREFREE® Fresh Start Fund.
To apply for funding, women simply need to share why they want a fresh start, plans for reaching their goal, and how the funding could help. Entries will be evaluated by a panel of judges including Ariane de Bonvoisin, the founder of First30Days.com, based on the strength of the plan, use of funding and persuasiveness. Ten finalists will receive funding to help make their fresh start a reality, and the public will then have the chance to vote online for the best fresh start plan.
The top three winners will receive $10,000, $5,000 and $3,000 respectively, as well as a personal consultation from Ariane and a three-day/two-night trip to New York City to be honored at the CAREFREE® Fresh Start celebration event in partnership with Step Up Women’s Network, the national, nonprofit membership organization dedicated to strengthening community resources for women and girls. All other finalists will receive $1,000 to help begin making their fresh start. The deadline for submissions is July 10, 2009.
“The CAREFREE® brand has always aimed to give women the confidence they need to manage life’s everyday obstacles,” says Lori Deo, Vice President of Marketing for the CAREFREE® brand. “Through the CAREFREE® Fresh Start Fund and our partnership with First30Days.com we hope to give women the resources to make a fresh start that will help them lead the life they’ve always wanted.”
“Now, more than ever, I hear from so many women going through changes in their life or wishing to make a fresh start, but needing a little extra support,” says Ariane de Bonvoisin. “The whole First30Days team and I are thrilled to have the opportunity to be a part of the CAREFREE® Fresh Start program and help give women that optimism they need to succeed."
For a complete list of rules or to apply for the CAREFREE® Fresh Start Fund, please visit www.CarefreeFreshStart.com.
Contact
Melissa Todisco, Hunter Public Relations
212-679-6600, ext. 244
mtodisco@hunterpr.com
Teresa Panas, CAREFREE® Brand
908-904-3198
tpanas@its.jnj.com
About the CAREFREE® brand
CAREFREE® has been a feminine hygiene brand for over three decades, offering a full line of products to help women feel fresh and confident. CAREFREE® pantiliners fulfill a range of freshness needs, with CAREFREE® BODY SHAPE™ liners, CAREFREE® Thong liners with Stay-Put Wings, and CAREFREE® Original liners. For a complete list of products, visit www.carefreeliners.com
About First30Days.com
Launched in February 2008, First30Days.com currently has nearly 500,000 members and routinely reaches more than 1M users monthly. First30Days.com currently features more than 60 specific changes divided into nine channels: Career, Diet & Fitness, Family, Finances, Health, Home, New Directions, Relationships, and Technology. Plus, a weekly online interview series entitled ChangeNation, where Founder & CEO Ariane de Bonvoisin speaks to experts, change agents, celebrities on a pivotal aspect of change in their lives. With change being so prevalent in the world, ChangeNation offers people information on various changes, with the help of some true inspirational leaders in their respective fields.
About Step Up Women’s Network
Step Up Women’s Network is a national, nonprofit membership organization dedicated to serving women and girls. It’s the go-to organization for women looking to support underserved girls, while developing their own professional and social networks. Our 50,000 supporters benefit from ongoing opportunities for dynamic social networking, professional mentorship and development, hands-on volunteer work, and health support and education. Join us at www.suwn.org.
® McNeil-PPC, Inc., 2009
