HASBRO’S BOP-IT! GAME IS BACK WITH NEW TWIST… PULL AND SHOUT
“Game that Calls the Shots” Reintroduced with Fast Features for Solo Players and Groups
East Longmeadow, MA (August 28, 2009) – After taking the world by surprise in 1996, the fast-action game of BOP-IT! from Hasbro returns with all new wacky features that provide a frantic frenzy gameplay experience like never before. Challenging a player’s memory and reaction time, the original game’s iconic voice instructed players to “Bop it”, “Pull It” or “Twist It” in random order before time ran out. This year, BOP-IT! is back and better than ever with a sleek design and enhanced commands, including a “Shout It” feature, that intensifies the mind-boggling game. With advanced levels for solo masters and group-gathering “Pass It” and “Party” modes, BOP-IT! will have players grooving to the BOP-IT! beats day and night.
“BOP-IT! became a means of individual expression when introduced more than 20 years ago” said Sarah Hoskin, Senior Marketing Manager for Hasbro Games. “We anticipate that this updated edition of BOP-IT! will entertain and inspire even more artistic expression as players experience the game at faster speeds and involve friends in this highly addictive game.”
With the think-fast game of BOP-IT!, the game unit calls the shots. Start playing by activating any of the knobs or buttons and the game will default to “Solo” play. Show off during group-play by pulling the blue handle to prompt “Pass It” mode or pull twice to start a “Party Bop” mode. Alternatively, the game will automatically turn off if not played, a parent-friendly modification made to the original edition.
In “Solo” or “Pass It” modes, the game will call out actions in random order as players “Bop It” by tapping the middle button on the game, “Pull It” by tugging the blue handle and “Twist It” by turning the yellow, spiraled lever. Players can trigger the optional “Shout It” feature by moving green switch, triggering the game’s microphone. Shout any word that comes to mind into the microphone, just shout fast! The commands will continue to speed up as players correctly act out instructions — be careful, one wrong move and a player will have to start from the beginning. Once players have reached the 100-point goal, the difficult Expert, then Master skill levels will be unlocked.
If players have cracked the Master level or have been the last player standing during the “Pass It” round, they can try the “Party Bop” mode for advanced entertainment. This new BOP-IT! feature will challenge players to “Bop” different body parts at random, such as the elbow, head or hip on the middle “Bop It” button. Prepare to stand up to play this active level; players won’t be able to complete this one sitting down!
The interactive BOP-IT! game will be available at mass merchandise retailers in Fall for an approximate retail price of $19.99, and can be enjoyed by one or more players, ages 8 and up.
Contact
Rebecca Laurien
Hunter Public Relations
212-679-6600, Ext. 222
rlaurien@hunterpr.com
Pat Riso
Hasbro Games
413-526-2307
priso@hasbro.com
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2009 Hasbro, Inc. All Rights Reserved.
