The Secret to a Successful Holiday Meal: A Never-Ending Bowl of Mashed Potatoes

Idahoan® Foods Makes it Easy to Always Have Enough on Hand

Lewisville, ID - (November 17, 2009) - As holiday hosts put the finishing
touches on their entertaining menus, one dish that is sure to be on everyone's
list is mashed potatoes. With Idahoan Mashed Potatoes, there is no need for time-strapped hosts to spend the time and effort to peel, boil and mash. Made from 100 percent real Idaho(R) potatoes, Idahoan Mashed Potatoes can be quickly and easily prepared on the stovetop or in the microwave.  They're
perfect to keep on hand, and in the event the mashed potato bowl runs low,
it's easy to whip up another batch in just minutes, so everyone at the table
can have their fill of this favorite comfort food.

This holiday season, the crowd-pleasing, Buttery Homestyle flavor, is now available in a new, 14-ounce resealable package, allowing people to make as much or as little mashed potatoes as needed, and ensuring there will be plenty around to complement a leftovers spread. The 14-ounce Butter Homestyle flavored mashed potatoes has a suggested retail price of $3.99.

And for hosts looking to change things up a bit, Idahoan also offers nine other varieties of mashed potatoes, including Roasted Garlic, Four Cheese, Loaded Baked and Butter & Herb.  Idahoan Mashed Potatoes are available at grocery stores nationwide.

For more information, recipes and specific retailers that carry Idahoan Mashed Potatoes, please visit www.idahoan.com.

 

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About Idahoan Foods, LLC

For nearly 50 years, Idahoan Foods has been the gold standard in prepared potato products. Headquartered in heart of America's potato country, Idahoan Foods employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, and casserole products under the Idahoan(R), Idaho Supreme(R) and all natural Honest Earth(TM) brand names. For more information, visit www.idahoan.com.

 

CONTACT:             

Madhu Katta              

Hunter Public Relations         

212-679-6600 x278                

mkatta@hunterpr.com