According to TRIVIAL PURSUIT, Women Are Smarter Than Men
A five-month online TRIVIAL PURSUIT game settles question of who's smarter than whom
EAST LONGMEADOW, Mass.-- It was a fight to the finish, but the women have done it. They've beat men in the ultimate battle of the sexes - an online game of TRIVIAL PURSUIT. Over the past five months the balance of power shifted a number of times as men and women from around the world have been supporting their team at www.trivialpursuitexperiment.com, with the ultimate bragging rights at stake.
Since the game started in October 2009, a staggering 15,121,731 questions have been asked and answered (although not all correctly). The global game ended with the women clinching the title after correctly answering a total of 4,088,139 questions, compared to the men's 4,077,596 correct answers. For the trivial minded -- it would take an individual more than 3,500 non-stop days or 9 years, 215 days, 8 hours and 24 minutes to answer the same number of questions.
Unlike the board game where the category is determined by the roll of the die, players participating in the online game were able to select the category of the questions that appealed to their "inner genius", or the categories where they think they would have the most success. In today's celebrity-obsessed world where knowing intimate details about the lives of our idols is the most valuable social currency, unsurprisingly, the most questions were selected from the Entertainment category. The second most popular topic was Science & Nature, followed by Sports & Leisure, History, Arts & Literature, Geography and finally People & Places.
Between the sexes however there were subtle differences in the strength of the team in answering questions from the selected categories. The women had the highest success rate in the Entertainment (56.8%) and Science & Nature (54.4%) categories. However, they struggled with questions from the People & Places category, answering just 41.7% of the questions correctly.
The best categories for the men were Science & Nature (57% accuracy), Entertainment (56.7%), and Sports & Leisure (54.8%). And they performed the poorest within the Geography and People & Places categories with only 49.9% of questions answered correctly.
"The online TRIVIAL PURSUIT Battle of the Sexes experiment invited people worldwide to compete for the ultimate bragging rights - to be a member of the smartest team," said Katreena Lines, Global Senior Marketing Manager of TRIVIAL PURSUIT.
"The online experience invited everyone to show off their inner genius, by answering 1, 10 or 100 questions a day, in support of their team. Our congratulations to the women who fought hard for the win!"
Aside from answering questions, visitors could also post videos and send emails that poked fun at the opposite gender. The TRIVIAL PURSUIT Experiment: Battle of the Sexes was available in nine languages: English, French, German, Spanish, Dutch, Finnish, Norwegian, Swedish and Danish.
The women took an early lead, but the men rallied to make a steady comeback - on Friday, 19 February the guys were ahead by a nose. The leading gender changed frequently and on more than one occasion the genders were separated by only a few questions. However, the women were able to grab the lead and hold onto it until the very close conclusion.
Now that the age-old Battle of the Sexes has finally been settled, TRIVIAL PURSUIT aims to settle another score. This time it's the Battle of the Generations, which pits the under 30 tech-savvy crowd against the 30+ life-savvy set. The new TRIVIAL PURSUIT Experiment begins in mid-March 2010 at www.trivialpursuitexperiment.com. Let the battling continue!
Contacts
EUROPE, EMEA & AUSTRALASIA:
Brazen PR
Vanessa Lee or Jack Rigby
T:0161 923 4994
M: 0777 3 777 901
trivialpursuit@brazenpr.com
or
USA & Canada:
Hunter PR
Donetta Allen
T: 212-679-6600
Dallen@hunterpr.com
or
Hasbro
Pat Riso
T: 413-526-2307
priso@hasbro.com
www.hunterpr.com
