CARDHU® COMES STATESIDE TO THE DELIGHT OF WHISKY FANS
Cardhu 12-Year-Old Single Malt Scotch Whisky Available Nationwide Summer 2010
NEW YORK, NY - The famed Cardhu 12-Year-Old makes its re-entrance stateside late this summer. Cardhu, with its pleasing smoothness and elegant style, is an authentic and definitive single malt with a devoted following that has eagerly awaited its coming.
Cardhu 12-Year-Old, presented in its distinct and iconic decanter with a beechwood stopper, is endorsed by the elite whisky community yet can easily be enjoyed by single malt novices as well. Cardhu fans have been waiting in anticipation to satisfy their need for a pleasing malt that personifies a perfect Speyside expression. The coveted nature of this whisky not only adds to the significance of this occasion, but also makes the welcome to the States a homecoming that will excite spirits enthusiasts across the board.
The Cardhu Distillery - previously called Cardow - is one of the most coveted locations in all of Speyside. High on the hills on the north side of the Spey Valley, The Cardhu Distillery creates a single malt that is effortlessly sweet, mellow and often referred to as silky.
With a rich history dating all the way back to the nineteenth century, Cardhu's success began in 1887 when proprietor Elizabeth Cummings, known as "Queen of the Whisky Trade," produced the malt for an independent tasting panel to decide on the adaptability of the whisky for blending. The malt was then pronounced by the judge's table a whisky "of the thickest and richest description, and admirably adaptable to blending purposes." Following this review of the highest regard, Cardhu became a part of the Johnnie Walker portfolio of signature whiskies in 1891 and continues to be an essential ingredient in the art of blending some of the most beloved whiskies in the world.
"Cardhu is a rare and unforgettable taste experience and its availability in the U.S. will be thrilling for fans who have been readily anticipating its entrance. The joy of savoring a glass of Cardhu with friends for the first time will bring you into the heart of Speyside in Scotland." says Dan Kleinman, Marketing Director for Diageo's Classic Malts Selection. "As with any fine Scotch, Cardhu should be enjoyed responsibly."
Cardhu 12-Year-Old will be sold in select fine spirits stores nationwide this summer with a suggested retail price of $42.99.
The Classic Malts Selection is owned and distributed by Diageo (Dee-AH-Gee-O), the world's leading premium drinks business. The complete collection includes single malt expressions from: Glenkinchie, Cragganmore, Clynelish, Oban, Talisker, Caol Ila, Lagavulin, and Dalwhinnie distilleries. For more information on the Classic Malts Collection and single malt Scottish whisky, visit www.malts.com.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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Contact: Hunter Public Relations
Kaitlin Bitting, kbitting@hunterpr.com
Jacqueline Strum, jstrum@hunterpr.com
212-679-6600
DIAGEO CONTACT: Gillian Cook
Gillian.cook@diageo.com
646-223-2326
