Proof Positive: Survey Reveals At-Home Pregnancy Test Trends
A new keepsake case from e.p.t.® Brand helps women commemorate the moment they knew
SKILLMAN, NJ (June 22, 2010) - It's strange but true that for many mothers, one of the most beautiful, important moments of her life occurred in her bathroom. According to a recent survey commissioned by the makers of e.p.t.® Brand, finding out they were pregnant was a moment so special that 67 percent of expectant mothers saved their at-home pregnancy test, and more than three in four moms and expectant mothers (77 percent respectively) would likely save it if they had a keepsake case to put it in. Now, women can preserve the moment they knew with a commemorative keepsake case and scrapbook card from e.p.t.®, the leader in home pregnancy testing, available with a mail-in proof of purchase.
The revealing survey findings from the makers of e.p.t.® Brand also detail how moms and expectant mothers shared the news and other pregnancy keepsakes they'll treasure forever.
Pregnancy Keepsakes
Throughout their pregnancies, women collect and save keepsakes by which to remember the experience. Among the top three pregnancy keepsakes are:
1. Ultrasound photos (88 percent of moms and 78 percent of expectant mothers)
2. Items from the delivery day, including wristbands, a blanket or baby's first footprint (74 percent of moms and 57 percent of expectant mothers)
3. At-home pregnancy tests (25 percent of moms and 30 percent of expectant mothers)
Positive Results
- Among the moms who kept their at-home pregnancy tests, 47 percent wanted to save it as a keepsake. Other reasons included wanting to show their partner (36 percent) or that it was too important to throw away (10 percent). Among the expectant mothers, wanting to show their partner (45 percent) ranked highest.
- Of those moms and expectant mothers who saved their pregnancy tests, the most common places to save them were in plastic bags (41 and 32 percent respectively) or on its own (22 and 24 percent respectively).
Show and Tell
- Although we are living in a digital age, the majority of moms (78 percent) and expectant mothers (67 percent) chose to reveal the big news to their partner in person. Over the phone was a distant second (14 percent).
- After they told their partner, most women told their mom before telling a friend or sibling. Nearly half of moms (46 percent) and expectant mothers (45 percent) told their own mother first. This is roughly two times as many as those who phoned a friend first. Only four percent of moms told their fathers first.
"We were not surprised to learn that so many moms and expectant mothers have saved their pregnancy tests," said Catherine Petrous, Consumer Promotion Manager, McNeil-PPC, Inc. "The moment a woman realizes she is pregnant is a moment to be cherished and saved, and it's an honor to be a part of so many pregnancy memories and keepsakes."
For more information about pregnancy and testing visit www.testaccurately.com.
MEDIA CONTACTS:
Lauren Szczerba, Hunter PR
(212) 679-6600, ext. 277
lszczerba@hunterpr.com
Sandra Correa, McNEIL-PPC, Inc.
(917) 319-8472
scorrea2@its.jnj.com
About e.p.t.®
e.p.t.®, the brand women trust most for accurate results in the home pregnancy test category, has been proven through laboratory tests to be over 99 percent accurate at detecting hCG (human Chorionic Gonadotrophin), a hormone produced by pregnant women as early as four days before a woman's missed period, or five days sooner than waiting until a missed period to test. e.p.t.® pregnancy tests are simple and easy to use, and results are easy-to-read and displayed in two minutes. For a complete list of e.p.t.® products, visit www.testaccurately.com. e.p.t.® is a brand of McNEIL-PPC, Inc.
About the Survey
The survey was conducted among 801 U.S. mothers. Among this sample, 696 were moms with children up to three years old and 191 were expectant mothers. The interviews were conducted online by Wakefield Research between March 30 and April 5, 2010 using an email invitation and an online survey.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. The chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.71 percentage points (for mothers) or 7.09 percentage points (for expecting mothers) from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from Johnson & Johnson Consumer Companies, Inc. and/or Johnson & Johnson's expectations and projections. Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment. A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither Johnson & Johnson Consumer Companies, Inc. nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.
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