BAREFOOT® WINE INTRODUCES SWEET RED BLEND
Award-Winning California Wine Launches New Blend in August 2010
MODESTO, CA (AUGUST 5, 2010) - To satisfy America's growing thirst for sweet, approachable wines, Barefoot Wine is introducing a Sweet Red blend to its award-winning portfolio. Barefoot Sweet Red blends Zinfandel, Pinot Noir, Grenache, Barbera and Petite Sirah to deliver a fruit-forward explosion of raspberry, pomegranate and red cherry flavors.
With the recent growth in popularity of sweeter style white wines, such as Moscato, Barefoot winemaker Jennifer Wall anticipated people would seek out a sweeter red option. In fact, sweeter-style wines like Moscato are among the fastest growing varietals in the wine category [1]
"I pour our wines at hundreds of events each year and one of the top requests I hear is for a sweet red wine," said Wall. "Barefoot Sweet Red is the perfect combination of exceptional varietals that delivers on our promise to make fun, flavorful and affordable wines."
Barefoot Sweet Red is versatile enough to enjoy at room temperature or chilled and pairs well with grilled vegetables, steak kebabs and other fiery dishes. Affordable at a suggested retail price of $7 a bottle, this sweet red blend makes any time a sweet occasion to kick off your shoes and enjoy.
Barefoot's award-winning California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot's still wine portfolio (suggested retail $7 for 750-ml bottles, $12 for 1.5-liter bottles) includes 12 unique offerings: Pinot Grigio, Chardonnay, Sauvignon Blanc, White Zinfandel, Moscato, Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz, Zinfandel and NEW Sweet Red. Barefoot also offers five delicious sparkling wines: Barefoot Bubbly Brut Cuvée, Extra Dry, Pinot Grigio, Moscato Spumante and Rosé Cuvée. Barefoot Bubbly is the most awarded California Sparkling Wine under $20 in the US and retails for $10. For more information about Barefoot Wine & Bubbly, visit www.barefootwine.com.
# # #
Product samples and images are available upon request.
[1] ©Information Resources Incorporated, TTL US, FD/DG, Current 52 Weeks Ending March 7, 2010, Dollar Sales % Chg Yr Ago, TTL White Muscat Tbl Wine
Contact: Hunter Public Relations
Marieke Bianchi, mbianchi@hunterpr.com
Christine Reardon, creardon@hunterpr.com
212-679-6600
