The world-renowned chocolatier releases its first namesake infused vodka this fall

NEW YORK, NY (October 5, 2010) - Godiva Chocolatier, the esteemed purveyor of premium chocolate that has brought you the ultimate in chocolate confectionary for the last eighty years has partnered with Diageo to announce the launch of Godiva Chocolate Infused Vodka. This five-times distilled, ultra-premium spirit is the first chocolate vodka to carry the name of a brand that is synonymous with true chocolate credentials. Executive Chef Chocolatier Thierry Muret counseled on the development of the spirit in order to guarantee that the impeccable Godiva standards were achieved; as a result Godiva Chocolate Infused Vodka is the ultimate marriage of Godiva Chocolatier's exceptional chocolate craftsmanship and vodka's versatility and lightness, resulting in a sumptuous spirit made for vodka lovers around the country. 

There are two delectable flavors, each drawing from the exquisite cues associated with Godiva products.  Godiva Chocolate Infused Vodka touts the perfect balance of smooth vodka infused with rich, dark chocolate notes for a uniquely luxurious taste, and Godiva Chocolate Raspberry Infused Vodka is inspired by one of its top-selling truffles and captures the taste of fresh, juicy raspberries and subtle dark chocolate notes making it a delicious and authentic spirit. Both variants will impress vodka and chocolate fans alike with their delightful flavors.

Developed in conjunction with Diageo, the world's leading premium spirits company, the Godiva Chocolate Vodkas merge the versatility of vodka with Godiva's rich, smooth chocolate to create a perfectly blended vodka. The sophisticated yet subtle qualities of Godiva Chocolate Infused Vodka allow for it to be enjoyed in a variety of ways.  Delicious enough to be served simply on the rocks or chilled and served straight as the ultimate Godiva Chocolate Martini, this vodka brings the flavors you love about chocolate into the cocktail experience. This exquisite spirit is the perfect drink to share with friends during a night out on the town, while entertaining at home, or toasting a special moment. 

 "We are thrilled to offer a deluxe and refined spirit that upholds the renowned standards of the Godiva name," noted William Topf, Diageo's Vice President of Gin and Liqueurs.  "As with any fine spirit we encourage consumers to drink responsibly."

Now Godiva Spirits can be enjoyed year-round with multiple opportunities to toast each and every occasion and holiday, with Godiva Chocolate Infused Vodka specialty cocktails and Godiva Liqueur on the rocks.  Godiva Chocolate Infused Vodka and Chocolate Raspberry Infused Vodka will be available in fine spirits stores nationwide with a suggested retail price of $29.99.  The Godiva Spirits portfolio also includes Godiva Liqueur, available in Chocolate, White Chocolate, Mocha and Caramel, which also retails for $29.99.

About Godiva Chocolatier, Inc.

Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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Please Drink Responsibly.
GODIVA Chocolate & GODIVA Chocolate Raspberry. Made With Vodka Infused With Chocolate/Raspberry And Other Natural Flavors. 30% Alc/V ©2010 GODIVA Liqueur Co., Norwalk, CT. GODIVA and the Lady on Horseback logo are trademarks owned by Godiva Chocolatier, Inc.

Media Contact: Hunter Public Relations

Dominic Benigno, dbenigno@hunterpr.com

Sujata Gidumal, sgidumal@hunterpr.com