AAA SELECTS HUNTER PUBLIC RELATIONS AS AGENCY OF RECORD FOR FORD/AAA STUDENT AUTO SKILLS COMPETITION
NEW YORK, March 22, 2011 - AAA has selected Hunter Public Relations, a New York-based public relations and marketing communications firm, as the agency of record for the Ford/AAA Student Auto Skills competition.
Now in its 62nd year, the Auto Skills competition was founded in 1949. AAA has served as co-sponsor since 1984, and Ford Motor Company began its partnership in 1994. In 2011, this nationwide competition will offer more than $11 million in scholarships to 11th- and 12th-grade students in secondary schools that offer courses in automotive technology.
"Hunter Public Relations is pleased to partner with Ford and AAA to help build awareness of career opportunities in the automotive service industry," said Jason Winocour, agency partner at Hunter Public Relations. "We look forward to leveraging our agency's resources and expertise in support of this worthwhile initiative to train the automotive service technicians of tomorrow."
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Founded in 1989, Hunter Public Relations is an independently owned and operated, full-service marketing public relations firm specializing in generating awareness for national consumer brands in the food and beverage, nutrition and wellness, wine and spirits, toys and games, consumer electronics and automotive industries. Current clients include AAA, Campbell's, Hasbro, Kellogg's, Kraft, Johnson & Johnson and 3M.
As North America's largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
Contact: Amanda Brokaw
Hunter Public Relations
212-679-6600
abrokaw@hunterpr.com
