Hunter Names Heddy DeMaria First Chief Insights Officer


Hunter Names Heddy DeMaria First Chief Insights Officer
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NEW YORK — Grace Leong, CEO of Hunter Public Relations, today announced that Heddy Parker DeMaria has joined the agency’s leadership team in the newly created position of Chief Insights Officer.

A reflection of Hunter’s increased focus and investment in research and analytics to fuel marketing strategy and measure impact, DeMaria is responsible for stewarding a team of specialists providing best-in-class strategic and tactical support in consumer and market insights and program measurement across all Hunter teams and client partners.  Hunter is a leading, mid-sized consumer marketing communications firm with offices in New York and London and a strategic footprint throughout North America, serving some of America’s best known and most beloved brands.  DeMaria has been working with Hunter on a project basis since January of 2018, and now joins the agency full time.

DeMaria brings 20-plus years of experience in the consumer insight/brand strategy field working across various business models and product sectors, including Kraft Foods, Nabisco, VF Corp and Nielsen.  She has held leadership roles spanning many insight disciplines including: Consumer Insights, Brand Strategy, Innovation, Shopper Insights, Marketplace Assessment and Analytics.   She joins Hunter most recently from Pinnacle Foods, where following their IPO, she built the Consumer and Customer Insights team and developed the processes and tools needed to drive a consumer-centric growth culture.

“Hunter continually evolves to best serve our clients’ needs in earning consumer attention, and data-backed insights play an increasingly important role in fueling creativity and inspiring the big ideas that are at the heart of our work, as well as measuring their impact,” says Leong.  “Heddy is that rare marketer who brings both data science and the art of its strategic application, and we’re thrilled to be able to share her talents with our staff and client partners.”

Ms. DeMaria received her MBA in Finance from University of Pittsburgh and her Bachelor degrees (BSBA in Marketing and BAAS in Communication) from University of Delaware.

In her first public endeavor as Hunter CIO, on Wednesday, January 30, DeMaria will host a free webinar for the industry on shifting food news consumption patterns and a segmentation of the “Six Food News Consumers You Need To Know” drawn from a longitudinal comparison of five years of data from Hunter’s signature annual Food News Study.

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Founded in 1989, Hunter Public Relations is an award-winning consumer marketing communications firm with primary offices in New York and London and a footprint across North America. Beginning with research-driven consumer insights, Hunter executes strategic, integrated programs that build equity, increase engagement and drive measurable business results for branded consumer products and services. The 120-person firm employs a powerful blend of media relations, social and digital media, influencer engagement and events and experiences to earn consumer attention on behalf of some of the world’s best known and most beloved brands. The agency is a member of MDC Partners Inc. (NASDAQ: MDCA; TSX: MDZ.A).

CONTACT:   Samara Farber Mormar

Hunter Public Relations

(212) 679-6600