Sep 13, 2022
Samantha Turtle leads new LA office on “The Lot”
Los Angeles, CA – September 14, 2022— HUNTER, a leading consumer marketing communications firm with additional offices in New York and London, welcomed staff to a new home in Los Angeles today. Located in West Hollywood on The Lot at Formosa, HUNTER’s expanded presence in the hub of the entertainment industry will support the continued growth of HUNTER: Entertainment, a full-service, in-house entertainment marketing team. HUNTER: Entertainment is charged with procuring talent and brokering media property and entertainment event partnerships to infuse pop culture and relevance into the agency’s PR and marketing campaigns. The LA office will also serve the broader needs of HUNTER’s client base on the West Coast.
The office will be led by Samantha (“Sam”) Turtle, who was promoted last October to Chief Officer, Entertainment & Media, and now adds Head of LA to her title. A Los Angeles native, Sam joined HUNTER in 2008 as an Account Executive and has spent the last 14 years developing the department from the ground up. From a team of one, Sam established HUNTER: Entertainment by brokering talent deals to support brand activations, fuel earned media coverage and create compelling content in the early days of social media. The now bi-coastal team has more than a dozen full-time staffers, and has grown to support multi-year, 360-degree marketing partnerships between brands and talent spanning award-winning actors, top athletes, musicians, and other high-profile personalities as well as with major media and event properties.
“Strategic talent alignments and entertainment partnerships are at the center of so much of our work at HUNTER,” said Turtle. “We are thrilled to have a new home in the center of the industry to continue connecting leading brands with the people and properties that matter most to our clients’ audiences.”
The HUNTER: Entertainment team’s diverse backgrounds including talent representation, entertainment, sports and fashion marketing, and brand PR, uniquely positions them to manage everything from talent identification and casting to contract negotiations and execution of activations across HUNTER’s leading clients including Amazon, DIAGEO, and King’s Hawaiian. With the majority of HUNTER clients investing more in entertainment-driven programs, the Entertainment Team has shepherded deals representing more than 80% growth from 2021 – 2022 alone. HUNTER’s consumer-focused consultancy grew more than 30 percent overall in 2021 on the heels of 30 percent growth in 2020 and continues to track double-digit revenue growth in 2022.
HUNTER’s new Los Angeles office will also serve as a home to West Coast-based members of HUNTER’s centralized Media Team that manage relationships with top-tier, national entertainment, business, and news media on behalf of the agency, as well as additional staff based in LA to support their general client needs and lifestyle choices.
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Founded in 1989, HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and a footprint across North America. Beginning with research-driven consumer insights, Hunter executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 220-person firm employs a powerful blend of marketing solutions including strategic planning, social and digital media, talent and influencer engagement, media relations, experiential and multicultural marketing, and content creation and distribution for all platforms and channels to consumer attention on behalf of some of the world’s best known and most beloved brands. The agency is a member of Stagwell Inc. (NASDAQ:STGW).
Samara Farber Mormar