Sep 22, 2022
Marketing Communications Agency Hosts a Day of Education and Brainstorming
September 23, 2022 – New York, NY — In a recent survey of HUNTER parents, 55% admitted having trouble explaining their child’s profession, while 98% agreed that having a solid understanding of their child’s line of work makes them feel more connected. In recognition of the strong bonds between HUNTER’s largely millennial and gen-z staffers and their parents, the agency is once again turning tradition on its head and hosting Bring Your Parents to Work Day (BYPTWD), not Bring your Kids to Work at their new One World Trade Center Headquarters.
With an immersive look at HUNTER’s past, present and future and a crash-course in brainstorming – a fixture of HUNTER’s creative and insights-driven culture – parents and parental figures will get a hands-on experience and see how winning marketing communication ideas are brought to life, from ideation through execution. And of course, no HUNTER festivity would be complete without its signature Cupcakes & Cocktails reception following the event which will include 275 parents .
Bring Your Parents to Work Day 2022 marks the third time in HUNTER history the agency has welcomed parents and parental figures into its offices to experience a behind-the-scenes day in the life of their loved ones. The inaugural event, held in 2010 back when HUNTER was still operating as Hunter Public Relations, was inspired by the realization that there was very little understanding among family and friends of the PR industry and what the heck it is that PR people actually do.
Many HUNTER staff members who are still with the agency today attended the inaugural BYPTWD in 2010, which it proved to be foundational in building decades-long relationships and reinforcing the agency’s culture of creativity and inclusion. By popular demand, Bring Your Parents to Work Day was again held at HUNTER in 2014 with great success.
Flash forward to today, and HUNTER is now a fully integrated communications firm with specialized expertise in social and digital media, influencer and talent engagement, experiential and multicultural marketing – an evolved modern communications toolbox – with expansive new offices at One World Trade Center. Staff now includes a new generation, and parental involvement with their young-adult children has only increased.
“Two things still hold true,” said CEO Grace Leong, “We are still grounded in PR and “earning it,” and though many HUNTERs retreated to their parents’ homes to work remotely during the Pandemic, our families still don’t know what the heck we do. The isolation of the pandemic reinforced the importance and value of these connections to our family and to one another. Now that we have returned to the office in a hybrid model, Bring Your Parents to Work Day will help deepen those connections and our extended HUNTER: Community.”
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Founded in 1989, HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and a footprint across North America. Beginning with research-driven consumer insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 225-person firm employs a powerful blend of marketing solutions including strategic planning, social and digital media, talent and influencer engagement, media relations, experiential and multicultural marketing, and content creation and distribution for all platforms and channels to consumer attention on behalf of some of the world’s best known and most beloved brands. The agency is a member of Stagwell Inc. (NASDAQ:STGW).
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