Veteran Strategic Advisor Expands HUNTER’s Capabilities Across B2B Technology, Fintech, Cybersecurity and Crisis Communications
NEW YORK, NY — July 16, 2026 — HUNTER, an award-winning integrated marketing communications agency, today announced the appointment of Lori Ruggiero as Managing Director to lead its Corporate Communications practice, further strengthening the agency’s offering to meet growing client demand for reputation management, executive communications, financial communications and issues and crisis support.
Reporting to HUNTER CEO, Grace Leong, Ruggiero will lead the agency’s existing roster of corporate and B2B clients, guiding them through defining business moments – from growth and transformation to leadership transitions and financial transactions. Harnessing HUNTER’s strengths across media relations, social media, influencer marketing, content and generative engine optimization, Ruggiero will help clients build trust, strengthen executive visibility and navigate an increasingly complex communications environment, shifting influence frameworks.
“Corporate communications is no longer a standalone discipline – it touches every audience, every channel and every business decision,” said Leong. “As our clients’ needs continue to evolve, we’ve continued to expand our corporate communications services to provide deeper strategic counsel. Lori is exactly the leader we envisioned for our growing practice. Her unique combination of newsroom experience and executive advisory expertise, particularly within the AI and fintech industries, will help our clients navigate their most important moments, from business transformation to financial milestones, with confidence.”
Lori Ruggiero Named Managing Director
Ruggiero brings more than two decades of communications experience, advising some of the world’s leading companies and their leadership teams. She has counseled executives through IPOs, acquisitions, leadership transitions, workforce changes, regulatory matters, product launches and other high-profile business moments, helping organizations develop clear messaging, protect reputation and build stakeholder confidence.
Ruggiero’s vast experience spans top consumer brands and high-growth B2B enterprise technology. Throughout her career, she has counseled clients including Samsung SmartThings, Jabra, Skyscanner and e.l.f. Beauty, as well as B2B technology leaders including Check Point Software Technologies, e2open, LiveRamp and Spring Health. Ruggiero brings deep industry expertise in artificial intelligence, cybersecurity, AdTech, IoT, consumer technology and fintech and financial services. She also created and led executive media training programs that prepare leaders for broadcast interviews, investor presentations, keynote appearances, podcasts and town halls, and crisis situations, helping executives communicate with clarity while strengthening thought leadership and mitigating risk.
What makes Ruggiero’s perspective particularly distinctive is her background as an award-winning journalist. Before transitioning to agency leadership, she spent more than 16 years as a television news producer at NBC, CNN, Fox Business, ESPN and Al Jazeera America, where she developed an instinct for how stories are evaluated, framed and ultimately received by audiences. Her journalism earned two Peabody Awards and an Alfred I. duPont-Columbia Award.
At HUNTER, Ruggiero will lead the continued growth of the Corporate and B2B Communications practice while working closely with HUNTER’s Executive and Business Leadership Teams across the agency to deliver integrated counsel and programs to new and existing clients. She will oversee communications for a growing portfolio that includes PODS, PatientPoint, Solifi, Kantar and Janus Henderson, helping clients combine executive visibility, media relations, thought leadership, crisis preparedness and reputation management with modern communications capabilities.
“What immediately stood out to me about HUNTER was the energy – there’s an entrepreneurial spirit and genuine enthusiasm for solving client challenges that’s contagious,” said Ruggiero. “HUNTER brings together specialists across disciplines to solve complex communications problems, and its Hi⁵ and Generative Engine Optimization capabilities give the agency a distinct edge. I’m excited to leverage HUNTER’s experience and innovative thinking to build one-of-a kind communications programs that marry experience-based strategic counsel with modern, digital-first practices.”
Positioning HUNTER for the Future
As organizations face increasing pressure to communicate consistently across stakeholders and evolving digital channels, HUNTER continues to invest in the expertise and integrated capabilities clients need to build trust, protect reputation and drive business impact.
Ruggerio’s appointment further expands HUNTER’s ability to help organizations navigate high-stakes business moments with integrated strategic counsel spanning executive communications, reputation management, financial communications and stakeholder engagement.
For more information, visit www.hunterpr.com and follow HUNTER on LinkedIn and Instagram.
###
About HUNTER
HUNTER, a Stagwell agency (NASD:STGW), is a leading integrated marketing communications partner earning attention and elevating corporate reputation for some of the world’s most beloved companies and brands. Born from a foundation in traditional PR, HUNTER has evolved with clients’ needs and staff’s passions to offer a wide range of scalable solutions across earned, owned, paid and shared channels. Founded in 1989, HUNTER has grown into a “large” agency with 320 staff across North America and the UK with best-in-class capabilities in insights and strategy, generative engine optimization, social and digital media, content creation for all platforms, experiential executions and talent and influencer engagement. While expanding, it has maintained a senior led, hands-on, boutique sensibility, and strong culture. HUNTERs are always hunting for the cultural moments, conversations, communities, and coverage that can move across platforms, move people to take action, and move their clients’ businesses forward.