February 15, New York, NY \u2013 HUNTER, a leading integrated marketing communications firm with offices in New York, Los Angeles and London, today announced a significant new hire to support the growing demand for the agency\u2019s creative services. Effective immediately, Carl Sorvino will serve in the newly created position of Executive Creative Director.<\/p>\n
Sorvino will lead the agency\u2019s newly integrated Creative Services department, uniting a deep bench of talent in campaign creative ideation, branding and identity work, digital and social content, design, copywriting, experiential and AI capabilities. By continually investing in these increasingly sought-after services, HUNTER is supercharging its integrated creative offering, delivering contemporary, digital-first campaigns that earn attention and drive cultural conversations. Sorvino will report to Gigi Garc\u00eda Russo, Chief Innovation and Growth Officer.<\/p>\n
Sorvino comes to HUNTER with more than 20 years of experience leading diverse teams focused on creative campaigns and execution at leading marketing communications and PR firms. \u201cCarl has a wild imagination and strong track record of building and inspiring creative teams,\u201d said Garc\u00eda Russo. \u201cHe is passionate about developing campaigns that spark news cycles, ignite social conversation, and solve business challenges. He brings rigor and fun to the creative process with a massive amount of energy and just a touch of weird that reminds us, of us!\u201d<\/p>\n
\u201cHUNTER\u2019s reputation for earning client trust and developing true, long-term partnerships, as well as the great list of brands they serve is what drew me to want to be a part of their team,\u201d said Sorvino. \u201cI\u2019m excited to join an agency that\u2019s smart, curious, and ambitious, with the industry\u2019s best comms experts, who continually adapt to the changing landscape.\u201d<\/p>\n
HUNTER has delivered five consecutive years of double-digit revenue growth, evolving and expanding from a traditional PR agency into a fully integrated marketing communications firm laser focused on earning consumer attention and bolstering corporate reputation for the world\u2019s best brands. Clients include Amazon, DIAGEO, Kenvue, Ulta Beauty, Allbirds, SubZero-Wolf-Cove, and Tabasco Brand Pepper Sauce\u2014the agency\u2019s first client 35 years ago, and still a client today. Recent recognition includes being named a finalist for Mid-Sized Agency of the Year (PR Week, 2024), Best Place to Work (PRWeek, 2023), and two consecutive Consumer Agency of the Year titles (Provoke, 2021, 2022). HUNTER is part of the Stagwell network (NASDAQ: STGW).<\/p>\n
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