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Red Bull Sugarfree Editions Launch

Red Bull Sugarfree Editions Launch
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POST® PEBBLES™ LE DA LA BIENVENIDA AL 2017 CON EL LANZAMIENTO DE CINNAMON PEBBLES™

POST® PEBBLES™ LE DA LA BIENVENIDA AL 2017 CON EL LANZAMIENTO DE CINNAMON PEBBLES™
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Este cereal tan esperado está lleno del dulce sabor de canela Lakeville, Minn – Post Consumer Brands comienza el año nuevo con el lanzamiento de Cinnamon Pebbles. Este nuevo cereal se mantiene fiel a la diversión que caracteriza a Pebbles, pero con un delicioso toque creativo de sabor. Cada caja está llena del dulce sabor […]

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POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™

POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™
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Highly Anticipated Cereal is Bursting with Cinnamon Sweet Flavor Lakeville, Minn. – Post Consumer Brands is kicking off the New Year by unveiling Cinnamon Pebbles. The new variety stays true to the fun of the classic Pebbles cereal, but with a creative flavor twist. Each box is packed with a cinnamon sweet taste and is […]

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DISCOVER A NEW HERO AS YO-KAI WATCH: THE MOVIE EVENT TAKES PLACE IN NORTH AMERICAN MOVIE THEATERS ON OCTOBER 15 ONLY

DISCOVER A NEW HERO AS YO-KAI WATCH: THE MOVIE EVENT TAKES PLACE IN NORTH AMERICAN MOVIE THEATERS ON OCTOBER 15 ONLY
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Hovernyan Rises in the First U.S. Film Based on the Hit Show on Disney XD   SANTA MONICA, CALIF. – LEVEL-5 abby Inc. and ELEVEN ARTS announced today that YO-KAI WATCH: THE MOVIE EVENT, the first English-language film based on the global phenomenon YO-KAI WATCH, will be in select theaters for one day on Saturday, […]

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POST CONSUMER BRANDS’ HONEY BUNCHES OF OATS® LAUNCHES NEW THIS. IS. EVERYTHING.™ CAMPAIGN STEEPED IN POP CULTURE

POST CONSUMER BRANDS’ HONEY BUNCHES OF OATS® LAUNCHES NEW THIS. IS. EVERYTHING.™ CAMPAIGN STEEPED IN POP CULTURE
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Integrated Marketing Campaign Leverages Social Memes and Infuses Pop Culture References to Showcase Honey Bunches of Oats® is the Ultimate Cereal Experience Lakeville, Minn. – Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the […]

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POWERBAR LAUNCHES CLEAN WHEY PRODUCT LINE

POWERBAR LAUNCHES CLEAN WHEY PRODUCT LINE
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New bars and beverages emphasize cleaner ingredients and stronger nutritionals EMERYVILLE, CALIF. – PowerBar®, the original energy bar, is introducing new Clean Whey Protein Bars and Clean Whey Protein Drinks to its rapidly evolving portfolio of real and energizing foods. In response to consumer requests for cleaner ingredient labels, PowerBar Clean Whey products feature no […]

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25,000-POUND PROTEIN DONATION TO THE WEINBERG NORTHEAST REGIONAL FOOD BANK (media assets)

25,000-POUND PROTEIN DONATION TO THE WEINBERG NORTHEAST REGIONAL FOOD BANK (media assets)
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PEBBLES CEREAL DONATES $10,000 TO THE BOYS & GIRLS CLUBS AFTER CHILDREN HELPED PAINT A VIBRANT MURAL (media assets)

PEBBLES CEREAL DONATES $10,000 TO THE BOYS & GIRLS CLUBS AFTER CHILDREN HELPED PAINT A VIBRANT MURAL (media assets)
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SMITHFIELD AND MINNEAPOLIS FOOTBALL STAR KYLE RUDOLPH DONATE MORE THAN 60,000 POUNDS OF PROTEIN TO SECOND HARVEST HEARTLAND FOOD BANK

SMITHFIELD AND MINNEAPOLIS FOOTBALL STAR KYLE RUDOLPH DONATE MORE THAN 60,000 POUNDS OF PROTEIN TO SECOND HARVEST HEARTLAND FOOD BANK
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MINNEAPOLIS – Smithfield and Minneapolis football star Kyle Rudolph donated more than 60,000 pounds of protein to the Second Harvest Heartland food bank today, as part of Smithfield’s 17th stop on its nationwide Helping Hungry Homes tour. Smithfield partnered with CUB to make this considerable contribution of more than 240,000 servings of protein. The donation […]

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SKYDIVER LUKE AIKINS TO TAKE HISTORIC FLYING LEAP FROM 25,000 FEET – WITHOUT A PARACHUTE OR WING SUIT – ON “STRIDE GUM PRESENTS HEAVEN SENT” AIRING LIVE SATURDAY, JULY 30, ON FOX

SKYDIVER LUKE AIKINS TO TAKE HISTORIC FLYING LEAP FROM 25,000 FEET – WITHOUT A PARACHUTE OR WING SUIT – ON “STRIDE GUM PRESENTS HEAVEN SENT” AIRING LIVE SATURDAY, JULY 30, ON FOX
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LOS ANGELES – When the first astronaut landed on the moon, it was “one small step for man.” Now, 47 years later, the next “giant leap for mankind” will be made by a skydiver hurtling 25,000 feet down to earth – without the help of a parachute or wing suit*. This first-of-its-kind STRIDE GUM PRESENTS […]

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MAJORITY OF POMPEIAN®, INC. PRODUCTS RECEIVE NON-GMO PROJECT VERIFICATION

MAJORITY OF POMPEIAN®, INC. PRODUCTS RECEIVE NON-GMO PROJECT VERIFICATION
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Pompeian Products to Bear Non-GMO Project Verified Seal BALTIMORE – Pompeian, Inc., the top importer and manufacturer of olive oil in the United States, is proud to announce that the Non-GMO Project, a non-profit organization, has verified a majority of its products. The Non-GMO Project Verification Seal is an assurance that a product has been […]

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RED BULL EVENT AT SURFSET NYC, APRIL 27

RED BULL EVENT AT SURFSET NYC, APRIL 27
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MEDIA ASSETS (select image to download hi-res version) Red Bull Kiwi Summer Edition Twist Fact Sheet (PDF) EVENT IMAGES (select image to download hi-res version)

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COMMAND™ BRAND FROM 3M LAUNCHES NEW CAMPAIGN WITH MC HAMMER

COMMAND™ BRAND FROM 3M LAUNCHES NEW CAMPAIGN WITH MC HAMMER
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Recording Artist Challenges People to ‘Stop Hammer Time’ as Brand Ambassador ST. PAUL, Minn. – To celebrate 20 years of providing damage-free organizing and decorating solutions, Command™ Brand from 3M has partnered with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch the brand’s new Do. No Harm. integrated marketing campaign. For […]

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POWERBAR INTRODUCES NEW FOOD FOR TODAY’S ATHLETES

POWERBAR INTRODUCES NEW FOOD FOR TODAY’S ATHLETES
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New bars, shakes and energy food meets evolving nutrition needs EMERYVILLE, Calif. – PowerBar®, the original energy bar, is undergoing a massive relaunch to pledge to athletes worldwide that it is back and ready to power and inspire the athlete in everyone once again. Without losing sight of its strong sports heritage, the brand is […]

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BIC CONSUMER PRODUCTS USA SELECTS HUNTER PUBLIC RELATIONS AS NEW MARKETING PR AGENCY OF RECORD

BIC CONSUMER PRODUCTS USA SELECTS HUNTER PUBLIC RELATIONS AS NEW MARKETING PR AGENCY OF RECORD
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NEW YORK – BIC Consumer Products USA announced today that Hunter Public Relations, a full-service marketing communications firm, has been selected as the company’s marketing PR agency of record for its line of stationery products, lighters and shavers. “The BIC brand is recognized around the world for the quality and value it offers consumers,” said […]

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OUTBACK STEAKHOUSE BEEFS UP ITS MENU WITH NEW HAND-CARVED ROASTED SIRLOIN

OUTBACK STEAKHOUSE BEEFS UP ITS MENU WITH NEW HAND-CARVED ROASTED SIRLOIN
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Paired with Bold New Sides and Savory Sauces, New Steak Entrees Start at Just $10.99 Just in time to help fight off the winter blues, Outback Steakhouse® is introducing the all-new Hand-Carved Roasted Sirloin at participating locations nationwide. In addition to Outback’s signature grilling styles – Seasoned & Seared and Wood-Fire Grilled – the restaurant […]

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LEADING CHOCOLATE MILK BRAND GETS A CALCIUM BOOST

LEADING CHOCOLATE MILK BRAND GETS A CALCIUM BOOST
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TruMoo Calcium Plus low-fat chocolate milk contains 50 percent more calcium per serving than regular low-fat white milk DALLAS –  Grab a straw because the drink you enjoyed as a kid is getting even more nutritious! Dean Foods Company (NYSE: DF) is introducing new TruMoo Calcium Plus low-fat chocolate milk to its line of delicious […]

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FARMLAND PARTNERS WITH MARK SCHLERETH TO FIGHT HUNGER THIS HOLIDAY SEASON

FARMLAND PARTNERS WITH MARK SCHLERETH TO FIGHT HUNGER THIS HOLIDAY SEASON
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Through its “Bacon for Santa” Campaign, Farmland will donate up to 25,000 pounds of protein to Food Bank of the Rockies DENVER –  Farmland is partnering with former professional football player and current sportscaster Mark Schlereth, Food Bank of the Rockies, and Santa Claus to help fight hunger this holiday season. Schlereth and Farmland are […]

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SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET RIB-EATING WORLD RECORD WITH 71 RIBS

SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET RIB-EATING WORLD RECORD WITH 71 RIBS
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“The King” Richard Petty and No. 43 Driver Aric Almirola Join Matt Stonie at Culmination of Smithfield Whole Hog Challenge Amateur Eating Competition Series Smithfield, Va. – They say it’s not about how you start, it’s how you finish – but in the case of Smithfield, they started and finished the NASCAR season in record-setting […]

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Puerto Rican Reggaeton Artist J Alvarez Celebrating His Latin GRAMMY® Nomination at an Intimate Dinner Hosted by Buchanan’s® Blended Scotch Whisky

Puerto Rican Reggaeton Artist J Alvarez Celebrating His Latin GRAMMY® Nomination at an Intimate Dinner Hosted by Buchanan’s® Blended Scotch Whisky
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LAS VEGAS – The makers of Buchanan’s Blended Scotch whisky put a premium on responsibility so on Tuesday, November 17th Buchanan’s hosted an intimate dinner for Puerto Rican Reggaeton artist J Alvarez in Las Vegas to celebrate his Latin GRAMMY® nomination for Best Urban Performance. The dinner, attended by his closest friends and industry mentors, […]

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DISCOVERY EDUCATION AND 3M ANNOUNCE 2015 SCIENCE COMPETITION WINNER

DISCOVERY EDUCATION AND 3M ANNOUNCE 2015 SCIENCE COMPETITION WINNER
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Hannah Herbst Awarded $25,000 and Named America’s Top Young Scientist in Nation’s Premier Middle School Science Competition for Her Prototype that Provides Power from Ocean Currents Silver Spring, Md. and St. Paul, Minn. – Discovery Education and 3M have named 15 year-old Hannah Herbst from Boca Raton, Fla. the winner of the 2015 Discovery Education 3M […]

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BUCHANAN’S SCOTCH WHISKY UNVEILS CONTEMPORARY NEW PACKAGING

BUCHANAN’S SCOTCH WHISKY UNVEILS CONTEMPORARY NEW PACKAGING
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One of the most well known Scotch whisky brands in the world gets a new look for the first time in 23 years. NEW YORK – Buchanan’s, the award-winning Scotch whisky, introduces new packaging for three of its four blends: Buchanan’s DeLuxe™, Buchanan’s Master™ and Buchanan’s Special Reserve™. Buchanan’s Red Seal™ will follow in 2016. […]

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BAREFOOT BEAR GARTEN (photo set)

BAREFOOT BEAR GARTEN (photo set)
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On October 8, Barefoot Bubbly kicked off Atlanta Pride for the first time with the Barefoot Bear Garten, a fun and quirky play on the beer garten theme. 250 guests toasted to the LGBT community at The Park Tavern as hunky men and gorgeous drag queens ushered in the weekend with complimentary Barefoot Wine & Bubbly, […]

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POWERBAR MEDIA ASSETS

POWERBAR MEDIA ASSETS
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TEN STUDENTS NATIONWIDE PARTICIPATE IN LIVE COMPETITION TO BECOME AMERICA’S TOP YOUNG SCIENTIST

TEN STUDENTS NATIONWIDE PARTICIPATE IN LIVE COMPETITION TO BECOME AMERICA’S TOP YOUNG SCIENTIST
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  Hakeem Oluseyi, Frequent Contributor to the Science Channel’s Outrageous Acts of Science, to Serve as Guest Judge WHAT:    On October 13th, ten of America’s brightest middle school science students will compete in a series of challenges at the 17th annual Discovery Education 3M Young Scientist Challenge for the chance to win $25,000 and the […]

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TRIDENT TEAMS UP WITH ORAL HEALTH AMERICA TO SPREAD “SMILES ACROSS AMERICA”

TRIDENT TEAMS UP WITH ORAL HEALTH AMERICA TO SPREAD  “SMILES ACROSS AMERICA”
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Program Gives Consumers a Way to Help Provide Dental Care to Underserved Children EAST HANOVER, NJ — Trident® has been helping Americans maintain good oral health for more than 50 years and, as the original sponsor of Oral Health America’s (OHA) Smiles Across America® (SAA) program, is giving consumers nationwide a chance to help youth […]

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SHOUT FOR STRIDE (photo set)

SHOUT FOR STRIDE (photo set)
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Yesterday, Viners Marcus Johns, Brandon Bowen and AlliCattt got people to shout at a ridiculous vending machine from Stride. In exchange for free packs of Stride gum, fans had to put their lungs to the test and shout phrases as loud as they could at the specially designed vending machine that dished out gum to its loudest customers.   The Vine stars […]

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OUTBACK STEAKHOUSE DONATES $250,000 TO FOLDS OF HONOR TO HELP FAMILIES OF FALLEN AND DISABLED MILITARY VETERANS

OUTBACK STEAKHOUSE DONATES $250,000 TO FOLDS OF HONOR TO HELP FAMILIES OF FALLEN AND DISABLED MILITARY VETERANS
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Expands Military Support Through Military Mates Program and Patriotic #4 Chevrolet at Sonoma Raceway TAMPA, Fla. – Outback Steakhouse®, long known for supporting United States military service members and their families, expanded its efforts in this area at last weekend’s NASCAR race at Sonoma Raceway with the announcement of a quarter of a million dollar donation […]

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NEW DIY 3M WINDOW FILM KITS PROVIDE COST AND ENERGY SAVINGS

NEW DIY 3M WINDOW FILM KITS PROVIDE COST AND ENERGY SAVINGS
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3M launches Ultra Clear Energy Saving Window Film Kits to help safeguard your home and your wallet this summer ST. PAUL, MINN. – 3M today introduces Ultra Clear Energy Saving Window Film Kits to its line of Home Energy Savings solutions. “Our recent research and consumer insights show that many homeowners are looking for an […]

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OUTBACK STEAKHOUSE LAUNCHES NEW BRAND CAMPAIGN SO BOLD, IT LETS THE FOOD SPEAK FOR ITSELF

OUTBACK STEAKHOUSE LAUNCHES NEW BRAND CAMPAIGN SO BOLD, IT LETS THE FOOD SPEAK FOR ITSELF
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Restaurant launches nationwide petition to make steak the official food of the United States TAMPA, Fla. – Outback Steakhouse® launched the new “Bold at Steak” brand campaign today, centered on the bold flavors, sights and sounds that make Outback the steak authority. No stone was left unturned to demonstrate Outback’s steak leadership: the multi-media, multi-platform […]

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THE MAKERS OF ZYRTEC® PARTNER WITH GILT CITY TO ADDRESS THE BEAUTY AND FASHION CHALLENGES OF ALLERGY SEASON

THE MAKERS OF ZYRTEC® PARTNER WITH GILT CITY TO ADDRESS THE BEAUTY AND FASHION CHALLENGES OF ALLERGY SEASON
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Program Features Actress and Allergy Sufferer Debra Messing & Celebrity Makeup Artist Jamie Greenberg To Provide Head-To-Toe Beauty Inspirations For Women FORT WASHINGTON, PA – The makers of ZYRTEC®, a leader in allergy relief, announced today an exclusive partnership with Gilt City, the online shopping destination offering its members access to exclusive local experiences at insider […]

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SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET BACON-EATING WORLD RECORD WITH 182 STRIPS

SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET BACON-EATING WORLD RECORD WITH 182 STRIPS
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“The King” Richard Petty and No. 43 Driver Aric Almirola Join Matt Stonie to Launch Smithfield Pig Out Chase Amateur Eating Contest SMITHFIELD, Va. – No one ever said there was such a thing as eating too much bacon. To prove it, Smithfield kicked off its 2015 sponsorship of the Richard Petty Motorsports’ No. 43 race […]

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NEW STUDY EXPOSES VISUAL HACKING AS UNDER-ADDRESSED CORPORATE RISK

NEW STUDY EXPOSES VISUAL HACKING AS UNDER-ADDRESSED CORPORATE RISK
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      download this video ST. PAUL, Minn. – While most security professionals focus on thwarting data breaches from high-tech cyber attacks, a new study exposes visual hacking, a low-tech method used to capture sensitive, confidential and private information for unauthorized use, as an under-addressed corporate risk. The 3M Visual Hacking Experiment, conducted by […]

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OUTBACK STEAKHOUES® WELCOMES “MATES” IN BROOKLYN WITH NEWLY DESIGNED RESTAURANT

OUTBACK STEAKHOUES® WELCOMES “MATES” IN BROOKLYN WITH NEWLY DESIGNED RESTAURANT
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In Celebration of the Grand Opening, Outback Launches “Steak for a Year” Sweepstakes BROOKLYN, N.Y. — Outback Steakhouse® is debuting its newest restaurant location featuring a new “Modern Australia” design in Brooklyn, NY opening its doors at 11 a.m. on Monday, January 26. In celebration of the grand opening, Outback is launching the “Steak for a […]

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OUTBACK STEAKHOUSE® WELCOMES “MATES” IN LAUREL TO CELEBRATE GRAND OPENING OF NEWLY DESIGNED RESTAURANT

OUTBACK STEAKHOUSE® WELCOMES “MATES” IN LAUREL TO CELEBRATE GRAND OPENING OF NEWLY DESIGNED RESTAURANT
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New Location Supports Childhood Cancer Research at Johns Hopkins with Give Back Event LAUREL, Md.  — Outback Steakhouse® is debuting its newest restaurant location in Laurel, Maryland opening its doors at 11 a.m. on Wednesday, January 21. To show its support of the local community, a portion of the restaurant’s opening day sales will benefit Childhood […]

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DISCOVERY EDUCATION AND 3M SEARCH FOR AMERICA’S TOP YOUNG SCIENTIST

DISCOVERY EDUCATION AND 3M SEARCH FOR AMERICA’S TOP YOUNG SCIENTIST
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Next Generation of Scientific Thinkers Invited to Compete for $25,000 in the Discovery Education 3M Young Scientist Challenge SILVER SPRING, Md. and ST. PAUL, Minn. — Everyday life is full of everyday issues and the Discovery Education 3M Young Scientist Challenge calls on the next generation of great scientists to dream the ideas that will change […]

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TOP FOOD NEWS STORY OF 2014: THE GREAT WESTERN U.S. DROUGHT

TOP FOOD NEWS STORY OF 2014: THE GREAT WESTERN U.S. DROUGHT
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Hunter Public Relations’ 12th Annual Food News Study Reveals What’s Garnering Consumer Attention NEW YORK (Dec 11, 2014) –  From fun flavor trends and brand marketing campaigns to more serious issues, 40 percent of Americans rated news related to the food we eat as more important than other news in 2014, according to the Hunter […]

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POST® GRAPE-NUTS® BRINGS THE “WHAT’S YOUR MOUNTAIN?” CAMPAIGN TO THE SOUTH POLE

POST® GRAPE-NUTS® BRINGS THE “WHAT’S YOUR MOUNTAIN?” CAMPAIGN TO THE SOUTH POLE
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Parsippany, N.J.  – More than 80 years ago, Post Grape-Nuts sponsored Sir Admiral Byrd’s expedition to Antarctica, where the first long range two-way radio transmission occurred. At the time, maps of the expedition appeared on Grape-Nuts boxes, and today, the iconic crunchy cereal is going back to the South Pole to retrace Byrd’s steps. As […]

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RECIPE: GRAPE-NUTS AND WILD RICE STUFFING

RECIPE: GRAPE-NUTS AND WILD RICE STUFFING
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1 box (32 ounces) or 4 cups fat-free lower sodium chicken broth 2 cups water 2 cups wild rice 2 Tablespoons olive oil 3/4 cup chopped onion 3/4 cup chopped celery 3/4 cup chopped carrot 1 teaspoon fresh thyme 1 teaspoon salt 1/2 teaspoon pepper 1 cup Grape-Nuts Cereal, divided 1/2 cup chopped dried cranberries […]

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RECIPE: GRAPE-NUTS GREEK YOGURT PIE WITH SUGARED CRANBERRIES

RECIPE: GRAPE-NUTS GREEK YOGURT PIE WITH SUGARED CRANBERRIES
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Grape-Nuts Cranberry Crust: 1 cup ground Grape-Nuts Cereal 1/4 cup cranberry juice concentrate, thawed 1/4 teaspoon nutmeg Greek Yogurt Filling: 8 ounces block-style cream cheese, room temperature 1 6-ounce container plain non-fat Greek yogurt 1/4 cup honey 1/2 teaspoon vanilla extract Sugared Cranberries: 1/2 cup fresh or thawed cranberries 1/3 cup sugar Garnish: Fresh mint […]

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