Food & Beverage News

 

Red Bull Sugarfree Editions Launch

Red Bull Sugarfree Editions Launch
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POST® PEBBLES™ LE DA LA BIENVENIDA AL 2017 CON EL LANZAMIENTO DE CINNAMON PEBBLES™

POST® PEBBLES™ LE DA LA BIENVENIDA AL 2017 CON EL LANZAMIENTO DE CINNAMON PEBBLES™
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Este cereal tan esperado está lleno del dulce sabor de canela Lakeville, Minn – Post Consumer Brands comienza el año nuevo con el lanzamiento de Cinnamon Pebbles. Este nuevo cereal se mantiene fiel a la diversión que caracteriza a Pebbles, pero con un delicioso toque creativo de sabor. Cada caja está llena del dulce sabor […]

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POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™

POST® PEBBLES™ KICK STARS 2017 WITH LAUNCH OF CINNAMON PEBBLES™
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Highly Anticipated Cereal is Bursting with Cinnamon Sweet Flavor Lakeville, Minn. – Post Consumer Brands is kicking off the New Year by unveiling Cinnamon Pebbles. The new variety stays true to the fun of the classic Pebbles cereal, but with a creative flavor twist. Each box is packed with a cinnamon sweet taste and is […]

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POST CONSUMER BRANDS’ HONEY BUNCHES OF OATS® LAUNCHES NEW THIS. IS. EVERYTHING.™ CAMPAIGN STEEPED IN POP CULTURE

POST CONSUMER BRANDS’ HONEY BUNCHES OF OATS® LAUNCHES NEW THIS. IS. EVERYTHING.™ CAMPAIGN STEEPED IN POP CULTURE
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Integrated Marketing Campaign Leverages Social Memes and Infuses Pop Culture References to Showcase Honey Bunches of Oats® is the Ultimate Cereal Experience Lakeville, Minn. – Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the […]

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POWERBAR LAUNCHES CLEAN WHEY PRODUCT LINE

POWERBAR LAUNCHES CLEAN WHEY PRODUCT LINE
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New bars and beverages emphasize cleaner ingredients and stronger nutritionals EMERYVILLE, CALIF. – PowerBar®, the original energy bar, is introducing new Clean Whey Protein Bars and Clean Whey Protein Drinks to its rapidly evolving portfolio of real and energizing foods. In response to consumer requests for cleaner ingredient labels, PowerBar Clean Whey products feature no […]

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25,000-POUND PROTEIN DONATION TO THE WEINBERG NORTHEAST REGIONAL FOOD BANK (media assets)

25,000-POUND PROTEIN DONATION TO THE WEINBERG NORTHEAST REGIONAL FOOD BANK (media assets)
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PEBBLES CEREAL DONATES $10,000 TO THE BOYS & GIRLS CLUBS AFTER CHILDREN HELPED PAINT A VIBRANT MURAL (media assets)

PEBBLES CEREAL DONATES $10,000 TO THE BOYS & GIRLS CLUBS AFTER CHILDREN HELPED PAINT A VIBRANT MURAL (media assets)
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SMITHFIELD AND MINNEAPOLIS FOOTBALL STAR KYLE RUDOLPH DONATE MORE THAN 60,000 POUNDS OF PROTEIN TO SECOND HARVEST HEARTLAND FOOD BANK

SMITHFIELD AND MINNEAPOLIS FOOTBALL STAR KYLE RUDOLPH DONATE MORE THAN 60,000 POUNDS OF PROTEIN TO SECOND HARVEST HEARTLAND FOOD BANK
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MINNEAPOLIS – Smithfield and Minneapolis football star Kyle Rudolph donated more than 60,000 pounds of protein to the Second Harvest Heartland food bank today, as part of Smithfield’s 17th stop on its nationwide Helping Hungry Homes tour. Smithfield partnered with CUB to make this considerable contribution of more than 240,000 servings of protein. The donation […]

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SKYDIVER LUKE AIKINS TO TAKE HISTORIC FLYING LEAP FROM 25,000 FEET – WITHOUT A PARACHUTE OR WING SUIT – ON “STRIDE GUM PRESENTS HEAVEN SENT” AIRING LIVE SATURDAY, JULY 30, ON FOX

SKYDIVER LUKE AIKINS TO TAKE HISTORIC FLYING LEAP FROM 25,000 FEET – WITHOUT A PARACHUTE OR WING SUIT – ON “STRIDE GUM PRESENTS HEAVEN SENT” AIRING LIVE SATURDAY, JULY 30, ON FOX
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LOS ANGELES – When the first astronaut landed on the moon, it was “one small step for man.” Now, 47 years later, the next “giant leap for mankind” will be made by a skydiver hurtling 25,000 feet down to earth – without the help of a parachute or wing suit*. This first-of-its-kind STRIDE GUM PRESENTS […]

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MAJORITY OF POMPEIAN®, INC. PRODUCTS RECEIVE NON-GMO PROJECT VERIFICATION

MAJORITY OF POMPEIAN®, INC. PRODUCTS RECEIVE NON-GMO PROJECT VERIFICATION
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Pompeian Products to Bear Non-GMO Project Verified Seal BALTIMORE – Pompeian, Inc., the top importer and manufacturer of olive oil in the United States, is proud to announce that the Non-GMO Project, a non-profit organization, has verified a majority of its products. The Non-GMO Project Verification Seal is an assurance that a product has been […]

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RED BULL EVENT AT SURFSET NYC, APRIL 27

RED BULL EVENT AT SURFSET NYC, APRIL 27
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MEDIA ASSETS (select image to download hi-res version) Red Bull Kiwi Summer Edition Twist Fact Sheet (PDF) EVENT IMAGES (select image to download hi-res version)

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POWERBAR INTRODUCES NEW FOOD FOR TODAY’S ATHLETES

POWERBAR INTRODUCES NEW FOOD FOR TODAY’S ATHLETES
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New bars, shakes and energy food meets evolving nutrition needs EMERYVILLE, Calif. – PowerBar®, the original energy bar, is undergoing a massive relaunch to pledge to athletes worldwide that it is back and ready to power and inspire the athlete in everyone once again. Without losing sight of its strong sports heritage, the brand is […]

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OUTBACK STEAKHOUSE BEEFS UP ITS MENU WITH NEW HAND-CARVED ROASTED SIRLOIN

OUTBACK STEAKHOUSE BEEFS UP ITS MENU WITH NEW HAND-CARVED ROASTED SIRLOIN
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Paired with Bold New Sides and Savory Sauces, New Steak Entrees Start at Just $10.99 Just in time to help fight off the winter blues, Outback Steakhouse® is introducing the all-new Hand-Carved Roasted Sirloin at participating locations nationwide. In addition to Outback’s signature grilling styles – Seasoned & Seared and Wood-Fire Grilled – the restaurant […]

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LEADING CHOCOLATE MILK BRAND GETS A CALCIUM BOOST

LEADING CHOCOLATE MILK BRAND GETS A CALCIUM BOOST
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TruMoo Calcium Plus low-fat chocolate milk contains 50 percent more calcium per serving than regular low-fat white milk DALLAS –  Grab a straw because the drink you enjoyed as a kid is getting even more nutritious! Dean Foods Company (NYSE: DF) is introducing new TruMoo Calcium Plus low-fat chocolate milk to its line of delicious […]

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FARMLAND PARTNERS WITH MARK SCHLERETH TO FIGHT HUNGER THIS HOLIDAY SEASON

FARMLAND PARTNERS WITH MARK SCHLERETH TO FIGHT HUNGER THIS HOLIDAY SEASON
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Through its “Bacon for Santa” Campaign, Farmland will donate up to 25,000 pounds of protein to Food Bank of the Rockies DENVER –  Farmland is partnering with former professional football player and current sportscaster Mark Schlereth, Food Bank of the Rockies, and Santa Claus to help fight hunger this holiday season. Schlereth and Farmland are […]

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SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET RIB-EATING WORLD RECORD WITH 71 RIBS

SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET RIB-EATING WORLD RECORD WITH 71 RIBS
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“The King” Richard Petty and No. 43 Driver Aric Almirola Join Matt Stonie at Culmination of Smithfield Whole Hog Challenge Amateur Eating Competition Series Smithfield, Va. – They say it’s not about how you start, it’s how you finish – but in the case of Smithfield, they started and finished the NASCAR season in record-setting […]

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POWERBAR MEDIA ASSETS

POWERBAR MEDIA ASSETS
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TRIDENT TEAMS UP WITH ORAL HEALTH AMERICA TO SPREAD “SMILES ACROSS AMERICA”

TRIDENT TEAMS UP WITH ORAL HEALTH AMERICA TO SPREAD  “SMILES ACROSS AMERICA”
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Program Gives Consumers a Way to Help Provide Dental Care to Underserved Children EAST HANOVER, NJ — Trident® has been helping Americans maintain good oral health for more than 50 years and, as the original sponsor of Oral Health America’s (OHA) Smiles Across America® (SAA) program, is giving consumers nationwide a chance to help youth […]

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SHOUT FOR STRIDE (photo set)

SHOUT FOR STRIDE (photo set)
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Yesterday, Viners Marcus Johns, Brandon Bowen and AlliCattt got people to shout at a ridiculous vending machine from Stride. In exchange for free packs of Stride gum, fans had to put their lungs to the test and shout phrases as loud as they could at the specially designed vending machine that dished out gum to its loudest customers.   The Vine stars […]

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OUTBACK STEAKHOUSE DONATES $250,000 TO FOLDS OF HONOR TO HELP FAMILIES OF FALLEN AND DISABLED MILITARY VETERANS

OUTBACK STEAKHOUSE DONATES $250,000 TO FOLDS OF HONOR TO HELP FAMILIES OF FALLEN AND DISABLED MILITARY VETERANS
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Expands Military Support Through Military Mates Program and Patriotic #4 Chevrolet at Sonoma Raceway TAMPA, Fla. – Outback Steakhouse®, long known for supporting United States military service members and their families, expanded its efforts in this area at last weekend’s NASCAR race at Sonoma Raceway with the announcement of a quarter of a million dollar donation […]

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OUTBACK STEAKHOUSE LAUNCHES NEW BRAND CAMPAIGN SO BOLD, IT LETS THE FOOD SPEAK FOR ITSELF

OUTBACK STEAKHOUSE LAUNCHES NEW BRAND CAMPAIGN SO BOLD, IT LETS THE FOOD SPEAK FOR ITSELF
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Restaurant launches nationwide petition to make steak the official food of the United States TAMPA, Fla. – Outback Steakhouse® launched the new “Bold at Steak” brand campaign today, centered on the bold flavors, sights and sounds that make Outback the steak authority. No stone was left unturned to demonstrate Outback’s steak leadership: the multi-media, multi-platform […]

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SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET BACON-EATING WORLD RECORD WITH 182 STRIPS

SMITHFIELD AND MAJOR LEAGUE EATING’S MATT STONIE SET BACON-EATING WORLD RECORD WITH 182 STRIPS
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“The King” Richard Petty and No. 43 Driver Aric Almirola Join Matt Stonie to Launch Smithfield Pig Out Chase Amateur Eating Contest SMITHFIELD, Va. – No one ever said there was such a thing as eating too much bacon. To prove it, Smithfield kicked off its 2015 sponsorship of the Richard Petty Motorsports’ No. 43 race […]

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OUTBACK STEAKHOUES® WELCOMES “MATES” IN BROOKLYN WITH NEWLY DESIGNED RESTAURANT

OUTBACK STEAKHOUES® WELCOMES “MATES” IN BROOKLYN WITH NEWLY DESIGNED RESTAURANT
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In Celebration of the Grand Opening, Outback Launches “Steak for a Year” Sweepstakes BROOKLYN, N.Y. — Outback Steakhouse® is debuting its newest restaurant location featuring a new “Modern Australia” design in Brooklyn, NY opening its doors at 11 a.m. on Monday, January 26. In celebration of the grand opening, Outback is launching the “Steak for a […]

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OUTBACK STEAKHOUSE® WELCOMES “MATES” IN LAUREL TO CELEBRATE GRAND OPENING OF NEWLY DESIGNED RESTAURANT

OUTBACK STEAKHOUSE® WELCOMES “MATES” IN LAUREL TO CELEBRATE GRAND OPENING OF NEWLY DESIGNED RESTAURANT
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New Location Supports Childhood Cancer Research at Johns Hopkins with Give Back Event LAUREL, Md.  — Outback Steakhouse® is debuting its newest restaurant location in Laurel, Maryland opening its doors at 11 a.m. on Wednesday, January 21. To show its support of the local community, a portion of the restaurant’s opening day sales will benefit Childhood […]

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TOP FOOD NEWS STORY OF 2014: THE GREAT WESTERN U.S. DROUGHT

TOP FOOD NEWS STORY OF 2014: THE GREAT WESTERN U.S. DROUGHT
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Hunter Public Relations’ 12th Annual Food News Study Reveals What’s Garnering Consumer Attention NEW YORK (Dec 11, 2014) –  From fun flavor trends and brand marketing campaigns to more serious issues, 40 percent of Americans rated news related to the food we eat as more important than other news in 2014, according to the Hunter […]

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POST® GRAPE-NUTS® BRINGS THE “WHAT’S YOUR MOUNTAIN?” CAMPAIGN TO THE SOUTH POLE

POST® GRAPE-NUTS® BRINGS THE “WHAT’S YOUR MOUNTAIN?” CAMPAIGN TO THE SOUTH POLE
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Parsippany, N.J.  – More than 80 years ago, Post Grape-Nuts sponsored Sir Admiral Byrd’s expedition to Antarctica, where the first long range two-way radio transmission occurred. At the time, maps of the expedition appeared on Grape-Nuts boxes, and today, the iconic crunchy cereal is going back to the South Pole to retrace Byrd’s steps. As […]

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RECIPE: GRAPE-NUTS AND WILD RICE STUFFING

RECIPE: GRAPE-NUTS AND WILD RICE STUFFING
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1 box (32 ounces) or 4 cups fat-free lower sodium chicken broth 2 cups water 2 cups wild rice 2 Tablespoons olive oil 3/4 cup chopped onion 3/4 cup chopped celery 3/4 cup chopped carrot 1 teaspoon fresh thyme 1 teaspoon salt 1/2 teaspoon pepper 1 cup Grape-Nuts Cereal, divided 1/2 cup chopped dried cranberries […]

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RECIPE: GRAPE-NUTS GREEK YOGURT PIE WITH SUGARED CRANBERRIES

RECIPE: GRAPE-NUTS GREEK YOGURT PIE WITH SUGARED CRANBERRIES
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Grape-Nuts Cranberry Crust: 1 cup ground Grape-Nuts Cereal 1/4 cup cranberry juice concentrate, thawed 1/4 teaspoon nutmeg Greek Yogurt Filling: 8 ounces block-style cream cheese, room temperature 1 6-ounce container plain non-fat Greek yogurt 1/4 cup honey 1/2 teaspoon vanilla extract Sugared Cranberries: 1/2 cup fresh or thawed cranberries 1/3 cup sugar Garnish: Fresh mint […]

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SMITHFIELD AND KIMBERLY SCHLAPMAN OF LITTLE BIG TOWN LEND A HAM TO THOSE IN NEED THIS HOLIDAY SEASON

SMITHFIELD AND KIMBERLY SCHLAPMAN OF LITTLE BIG TOWN LEND A HAM TO THOSE IN NEED THIS HOLIDAY SEASON
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Smithfield to donate up to one million servings of protein to local food banks SMITHFIELD, VA. – As families across the U.S. prepare to celebrate the holidays with their loved ones, one in seven Americans will turn to the country’s vast system of food banks for their holiday meal.1 Uniting in the fight against food […]

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EXHIBITION ON ARCTIC EXPLORATION AND SCIENCE

EXHIBITION ON ARCTIC EXPLORATION AND SCIENCE
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BRUNSWICK, Maine – The Peary-MacMillan Arctic Museum and Arctic Studies Center will open a new exhibit, “A Glimmer on the Polar Sea: The Crocker Land Expedition, 1913-1917” the evening of November 13 with a lecture and reception. Dr. Genevieve LeMoine, the Arctic Museum’s curator, will give an illustrated lecture, “Finding Crocker Land: Archaeology at Etah […]

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POST ALPHA-BITS® CELEBRATES READING AND LITERACY BY ESTABLISHING THIRTY SMALL COMMUNITY LIBRARIES

POST ALPHA-BITS® CELEBRATES READING AND LITERACY BY ESTABLISHING THIRTY SMALL COMMUNITY LIBRARIES
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Post Alpha-Bits® Partners with Bloggers Across the Nation to Install Little Free Libraries in Local Communities Parsippany, NJ – Post Alpha-Bits®, dedicated to making letter recognition F-U-N and delicious, announces today the establishment of 30 small community libraries across the nation to help children foster a lifelong love for reading and literature. Alpha-Bits partnered with […]

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POST® PEBBLES CEREAL WELCOMES NEW ATHLETES TO TEAM FRUITY AND TEAM COCOA ROSTERS

POST® PEBBLES CEREAL WELCOMES NEW ATHLETES TO TEAM FRUITY AND TEAM COCOA ROSTERS
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American Soccer Player Omar Gonzalez to Join Team Fruity; Olympic Gold Medalist and American Soccer Player Alex Morgan to Join Team Cocoa PARSIPPANY, N.J.  – Post Foods, LLC, has announced the addition of two professional American soccer players to Team Fruity and Team Cocoa as part of a friendly competition between Fruity Pebbles and Cocoa Pebbles […]

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NEW POST® GREAT GRAINS® DIGESTIVE BLEND CEREALS HELP YOU FEEL BALANCED INSIDE AND OUT

NEW POST® GREAT GRAINS® DIGESTIVE BLEND CEREALS HELP YOU FEEL BALANCED INSIDE AND OUT
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Fiber, Whole Grain and Active Cultures Help Support Healthy Digestion PARSIPPANY, N.J. – In 2014, Post Foods, LLC, is doing their part to help Americans maintain healthy digestive systems by introducing Great Grains Digestive Blend cereals. In addition to having the whole grains and natural fiber found in all Great Grains cereals, these new varieties add […]

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POST® SHREDDED WHEAT SAYS ‘GAME ON!’ TO THE NATIONAL SENIOR GAMES TO PROMOTE HEALTH AND WELLNESS

POST® SHREDDED WHEAT SAYS ‘GAME ON!’ TO THE NATIONAL SENIOR GAMES TO PROMOTE HEALTH AND WELLNESS
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Campaign Aims to Help Seniors Live Life to the Fullest by Eating Right and Staying Active  PARSIPPANY, NJ – Doctor-recommended Post Shredded Wheat today announced a partnership with the National Senior Games Association (NSGA), the governing organization for the largest multi-sport event in the world for adults over age 50. In an effort to add […]

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FIGHTING CHILDHOOD OBESITY AND READING FOOD LABELS AMONG TOP FOOD NEWS AND TRENDS OF 2013

FIGHTING CHILDHOOD OBESITY AND READING FOOD LABELS AMONG TOP FOOD NEWS AND TRENDS OF 2013
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Hunter Public Relations’ 11th Annual Food News Study Released NEW YORK  – Each year, the food we eat makes major headlines, from sourcing and safety issues, to ingredient trends, nutrition and marketing news. But which stories break through in terms of awareness and concern in the hearts and minds of Americans and influence their behavior? […]

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ARBY’S TAKES ITS PASSION FOR SMOKED MEAT TO A NEW LEVEL WITH INTRODUCTION OF THE SMOKEHOUSE BRISKET SANDWICH

ARBY’S TAKES ITS PASSION FOR SMOKED MEAT TO A NEW LEVEL WITH INTRODUCTION OF THE SMOKEHOUSE BRISKET SANDWICH
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Customers Invited to Celebrate With League of Brisket Sweepstakes ATLANTA – Arby’s Restaurant Group, Inc. knows that brisket is one serious meat, which is why the restaurant is proud to announce its new Smokehouse Brisket sandwich – hickory smoked for at least 13 hours. To celebrate the launch of the new sandwich and the restaurant’s […]

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POMPEIAN, INC. TEAMS UP WITH CELEBRITY PASTRY CHEF DUFF GOLDMAN TO INTRODUCE NEW GRAPESEED OIL SPRAY

POMPEIAN, INC. TEAMS UP WITH CELEBRITY PASTRY CHEF DUFF GOLDMAN TO INTRODUCE NEW GRAPESEED OIL SPRAY
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Baking For Better Challenge Gives Holiday Bakers Chance to Win $5,000 for Local Food Bank  BALTIMORE, MD – Pompeian, a leader and innovator in olive oils, vinegars and cooking wines, is excited to announce the newest addition to its extensive product family – Pompeian Grapeseed Oil Spray. To celebrate the launch of the new product and […]

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AMERICANS PANIC WHEN THEY LEAVE ESSENTIALS AT HOME

AMERICANS PANIC WHEN THEY LEAVE ESSENTIALS AT HOME
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“Phone, Keys, Gum” Video Starring Comedian Thomas Lennon, Directed by “Role Models’” David Wain Provides Solution EAST HANOVER, NJ – What’s worse than leaving your cell phone or keys at home?  According to a recent survey by Trident, the only things worse than leaving these essentials behind are waiting in line at the DMV or […]

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EVERYDAY ADVENTURERS COMMEMORATE THE FIRST SUMMIT OF MT. EVEREST ON MAY 29TH

EVERYDAY ADVENTURERS COMMEMORATE THE FIRST SUMMIT OF MT. EVEREST ON MAY 29TH
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Post Grape-Nuts, First Cereal on Mt. Everest, Celebrates Historic Climb Through Global Hikes Parsippany, NJ  – Sixty years ago, Sir Edmund Hillary conquered the lofty goal of becoming the first person to summit Mt. Everest along with his climbing partner, Tenzing Norgay.  Battling oxygen issues, snow and wind, Hillary and Norgay finally reached the mountain’s […]

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EVERYDAY ADVENTURERS COMMEMORATE FIRST SUMMIT OF MT. EVEREST ON MAY 29TH

EVERYDAY ADVENTURERS COMMEMORATE FIRST SUMMIT OF MT. EVEREST ON MAY 29TH
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Parsippany, NJ – Sixty years ago, Sir Edmund Hillary conquered the lofty goal of becoming the first person to summit Mt. Everest along with his climbing partner, Tenzing Norgay. Battling oxygen issues, snow and wind, Hillary and Norgay finally reached the mountain’s peak, 29,028 above sea level, at 11:30 am on May 29th, 1953. A […]

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